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Client Services

Responsive Web Design

What is Responsive Web Design?

By | Client Services, Creative Services, Search Engine Optimization, Website Design and Development, Wordpress Development | No Comments

jbm_web_designResponsive web design means making a website look eye-popping on a desktop computer, and on a smartphone or tablet. For the most part this is easier said than done. A website looks different on a mobile device. That means that you, or your design firm, need to put a conscious effort into making a website responsive. It’s no longer enough to simply make a website look great on a computer.

For example, imagine that you have an article about the tourism industry in Rhode Island. Your website is probably going to include lots of pictures. These pictures may look excellent on a computer, and too small on a smartphone. To make a website responsive, a web design firm might take one large picture of Providence or Newport and replace it with two smaller ones. On a mobile screen these will stack on top of each other, creating a better user experience.

Why is it Important to Have a Responsive Website?

Having a responsive website is important because of how many people access the internet from a mobile device. In 2015, 1.9 billion people will use the internet on a smartphone or tablet. In fact, 25% of people worldwide will only access the internet from a mobile platform. That’s a huge share of internet users that you cannot afford to not cater to.

The problem with traditional web design is that 44% of people claim that navigating a site on a mobile device is difficult. If a smartphone user has a problem accessing a site they’re going to be less likely to return. This is especially true for potential customers who only use the internet from a smartphone or tablet.

Another reason it’s important to have a responsive website is that it will increase your search engine rating. Google and other search engines check websites to see if they are compatible with mobile platforms. If they are, they’re more likely to send traffic to your site. If you’re selling a product, mobile traffic can be lucrative, as 69% of tablet users report using their device to make a purchase in the last thirty days.

What Can You Do to Improve Your Website?

If you don’t have a website yet then you want to be sure to talk to your web designer about creating a responsive site. You should ask them about their experience with making responsive pages and about how they will make your site easy to use on a mobile platform. The firm you’re talking to should be able to confidently answer all your questions.

On the other hand, there are two easy ways you can improve your website if you already have one. The simplest way is to load your website on your phone and go through it page by page, creating a list of problems that you encounter. For example, some text may be too small to read, certain images might render poorly, or it may be difficult to click different links. Take that list of problems to your web designer and work through them.

Another way to improve your website is to analyze it using this tool from Google. It will assess your website and point out any potential problems that a mobile user may face. This tool is useful because you’ll know exactly what you need to fix in order to increase your Google search ranking.

Having a responsive website means that it will look as good on a smartphone as it does on a desktop computer. Google rankings aside, you should have the final say in how a page appears on a mobile platform. Owing to the huge number of mobile users today, it’s important that your brand makes a positive impression.

Sources

http://blog.hubspot.com/marketing/responsive-web-design

https://www.google.com/webmasters/tools/mobile-friendly/

http://www.smashingmagazine.com/2011/01/guidelines-for-responsive-web-design/

http://www.hongkiat.com/blog/designing-for-mobile-devices/

 

your website is your sales person

5 Reasons Your Website Is Your Best Salesperson

By | Client Services, Creative Services, Website Design and Development | No Comments

your website is your sales personOne of the biggest problems business owners and executives have during the web design process is thinking about their websites as websites. That might sound like a riddle, but it’s actually a reminder that your website has a more important job than simply sitting online and bringing in visitors – it should be a good sales tool, too.

 In fact, your website should be your company’s best sales performer. If you object to that statement, or doubt its accuracy, then consider these five reasons why your website has to do a good job of selling to be effective:

1. Your website is always selling. 

It’s unfortunate that you can’t have your company’s best salesperson in front of a prospect at the exact moment when they’re thinking about buying something from you. Your website is always open and available, though, 24 hours a day and 365 days a year. It doesn’t matter what the weather is doing, or if it’s a holiday… your website is always open for business.

2. Your website always delivers the right pitch.

The better a salesperson is, the more consistent they are going to be in explaining the benefits of your products or services to other people. Even the very best in the business aren’t perfect, though. Your website, on the other hand, can deliver a perfect pitch every single time (assuming you’ve got good copywriting and visuals to work with).

3. Your website can do things salespeople can’t.

It would be hard for a salesperson to move instantaneously into a multimedia pitch, provide references for every fact or study they use in the sales process, or gather together the latest testimonials from happy buyers in a few seconds. Your website can do all of these things for multiple prospects at once without breaking a sweat.

4. Your website can handle more prospects without asking for a raise.

Speaking of multiple prospects, one big problem with having a star salesperson is that there is only so much of his or her time and attention to go around. If they get overwhelmed because your marketing is successful, then you have to start recruiting and hiring all over again – a process that can be time-consuming and expensive. Your website actually gets more efficient as people use it more and more. It doesn’t cost you anything extra to have lots of visitors, but you get a lot more in return.

5. Your website is the perfect team player.

While live salespeople can (understandably) sometimes be a bit touchy about sharing leads and commissions, your website doesn’t have any hang-ups about being a team player. If you want it to finish a sale on its own, that’s fine; if you’d rather have your website spread information and gather leads before passing them on to a different member of your sales team, that’s fine, too.

 When it comes down to it, your website simply handles a number of different sales tasks that a real live person would struggle to. It’s always on, has more capabilities, and is more efficient. So, if your company’s website isn’t doing a great job of sales, now is the perfect time to ask yourself why.

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We will send you an In-Depth analysis of your website so you can learn how to improve your online visibility through SEO, Social Media, Usability and much more.

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ANALYSIS
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DEVELOPMENT
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MARKETING
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FUNCTIONALITY
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SPEED
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DESIGN

Or better yet, if you have a website project get in touch with us and let us start finding the answers you need.

Marketing for small business

What Small Businesses Really Need to Grow in 2015

By | Client Services, Creative Services | No Comments

Over the next few weeks, you’ll undoubtedly come across dozens of articles telling you all about what small businesses need to grow in 2015. The problem is, they won’t necessarily agree – some authors and experts are going to insist Internet marketing and advertising are the key; others will prefer more traditional tactics like direct mail or focused branding efforts.

So who should you believe? What does your small business really need to grow in the coming 12 months? How can you generate more leads and sales without spending a fortune?

The answer isn’t as complicated as you might expect. In fact, it’s hiding in plain sight. The reality is that there isn’t any real distinction between online or offline marketing anymore. Your mobile web marketing might need to be focused and compelling, for example, but so do your postcard mailers. And they all have to tell the same basic story.

In other words, what small businesses need to spur growth is an integrated approach to winning customers. It’s not about the tactics, but the plan and the philosophy. At Black Door Creative, we use a top-to-bottom approach that encompasses everything business owners need, including:

Branding and strategic planning. Without a plan, it’s hard to get the right results. That’s why we begin by learning to understand what your company is all about, what your short- and long-term goals are, and what kinds of challenges you’re facing. Then, we can develop a strategy that speaks to your strengths and makes it possible for you to make the kinds of gains you’re looking for.

Messaging and creative development. Of course, all the planning in the world won’t help if you don’t have great creative pieces that invite phone calls, visits, and click-throughs. We work with you to develop webpages, ads, and other creative elements that draw in interest and attention from your very best prospects.

Overlapping marketing campaigns and releases. Once all the right pieces are in place, it’s time to roll out your marketing campaigns and enjoy the rise in sales that will result. Unlike other creative firms, we don’t just look for one-time “bumps” in revenue; we’ll help you build a sustainable plan that reinforces your brand and messaging over time, so customers keep coming back for more.

A system of continual measurement and refinement. Even the most successful marketing campaigns need to be revised, adjusted, and modified over time. We’ll study the results of our work together to see where we can improve sales in the future so that every campaign is stronger than the one before.

What your business needs in 2015 is more customers, not more buzzwords. Until you have a team that understands how the different pieces of a well-constructed sales funnel work together, finding consistent success in marketing is going to be difficult.

Are you ready to take your sales approach to the next level? Talk to a member of the Black Door Creative team today and let us show you what we’ve been able to do for other businesses just like yours.

 

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