The Surf Shack

Name: Black Door Creative
Price range: $$

Custom WordPress Web Design for The Surf Shack, Narragansett

About The Surf Shack

Industry

Hospitality

The Surf Shack Bar, Restaurant & Hotel is a boutique coastal retreat located in Narragansett, Rhode Island — offering stylized accommodations, a laid-back beach-vibe bar and a restaurant rooted in local flavors and relaxed elegance. Although the property already had a strong name in the local hospitality scene, the website did not reflect the quality of guest experience nor offer streamlined access to important functionalities like room bookings and service pages. The challenge was to match their online presence with their brand promise and to improve conversions via an easy booking flow.

How Black Door Helped

Services Provided

Web Design, Wordpress

We partnered with The Surf Shack to craft a custom WordPress web design that captures their beach-luxury brand while delivering an intuitive guest journey and optimized performance. Our work included integrating the hotel’s booking system seamlessly into the website so visitors can check availability and book rooms directly and easily. We also applied our web design, WordPress development, and booking integration services to develop a site that loads fast, looks great on mobile, and guides users toward action. To support search visibility we built the site structure around keywords like “Narragansett hotel”, “boutique hotel Rhode Island coast”, and “reserve lodging Narragansett” to attract both leisure travelers and local stay-cation seekers. The result is a website that aligns with The Surf Shack’s atmosphere, supports guest conversion, and strengthens their online footprint in the coastal Rhode Island hospitality market.