For most of the business owners we work with, the whole point of investing in a website is to get more sales opportunities. What do you do, though, when you aren’t getting leads… or when you used to receive customer inquiries through your website but don’t anymore?
Finding the solution is often a matter of correctly identifying the problem. Today, we want to look at five common reasons your website might not be generating as many leads as it should…
#1 No One Can Find Your Website
You aren’t going to get leads from your website if no one is bothering to visit your website. That’s just the way math works.
For that reason, a good first step toward fixing your lead drought might be to study your web analytics and see what kinds of traffic sources you have. It may be that you need to step up your efforts with search engine optimization, social media, or pay-per-click advertising.
#2 You Aren’t Targeting the Right Prospects
Suppose you find that your website generates hundreds or thousands of visits every week. If that’s the case, surely you can’t have problems with traffic, right?
As a matter of fact, it isn’t enough to generate sufficient web traffic volume. You also have to have the right buyers coming to your pages. If your organic search or paid advertising campaigns are geared in the wrong directions, you might be spending a lot of time and money getting the wrong people to pay attention to your marketing messages. When that happens, they won’t move forward because they aren’t interested.
#3 Your Website Has Technical Problems
There are a lot of small technical issues that can sabotage your lead generation efforts. For example, if you have pages that load slowly, don’t display on mobile devices, or don’t link perfectly, you’re going to lose a high percentage of visitors before they turn into potential buyers.
A good website audit can help you identify these kinds of challenges and find cost-effective fixes. Then you might be surprised at how the results from your website change.
#4 Your Website Undercuts Your Credibility
Every once in a while we see a website and know immediately why no leads are being generated. If your layout is confusing, your images are severely dated, or you have obvious mistakes with spelling and grammar, it’s going to kill your lead generation.
Your prospects have a lot of choices when they go online. If there are things on your website that undercut your credibility, why should they choose to move forward with you instead of putting their trust in a competitor?
#5 You Don’t Have a Sales Funnel in Place
Even on a well-designed website leads won’t come from anywhere. You have to guide visitors through a process that begins with their first visit and ends when they submit their information or schedule an appointment.
If you’ve never had a professional web design team design a strong sales funnel for you there’s a good chance you’re bleeding potential business every day. Your funnel should be targeted, persuasive, and thoroughly tested. Don’t settle for anything less.
Need More Leads From Your Website?
If you want to turn your website into a lead generation machine it only makes sense to work with the best in the business. Contact Black Door Creative in Rhode Island today to see what we’ve been able to do for other companies just like yours.
