Category

Website Design and Development

Website Design and Development in Rhode Island for local businesses to help them drive growth.

Wordpress Design

Why WordPress Makes a Great Platform for Your Business Website

By Website Design and Development, Wordpress Development

Are you thinking of launching a new business, or making some changes to your existing business website? If so, then you might be wondering what kind of content management system (CMS, WordPress) to start with. Naturally, your web design and development team is going to have some suggestions. However, we hope you’ll strongly consider building your business website on WordPress. Not only is it the world’s most popular CMS, but it brings several unique advantages. Here are just a few business owners should know about. WordPress is Very Inexpensive WordPress itself is entirely free to use. That’s not something you can say about every CMS. Besides, there are thousands of no-cost or very inexpensive plug-ins you can use to integrate shopping carts, inventory tools, currency converters, scheduling apps, and so much more. Add together what you would have spent on these with a different CMS, and it’s easy to see…

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Where Did My Web Designer Go?

By Client Services, Website Design and Development

Believe it or not, we hear different versions of this rhetorical question at least a couple times a month. In fact, when you are in our business, it’s easy to imagine dozens and dozens of web designers with their names displayed on milk cartons, or perhaps having been abducted by aliens. The sad fact of the matter is that clients often come to us because the web designers they were working with have simply disappeared. Sometimes this happens after a deposit has been paid, and on other occasions, it’s when the business owner needs urgent help with an existing site. No matter when it occurs, though, it’s never a good thing to find out that the person or company who put your web presence together is nowhere to be found. In an effort to help clear up some of the mystery, let’s look at a few reasons you might discover…

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building your website for customer personas

Are You Overlooking Someone Important on Your Website?

By Digital Marketing, Website Design and Development

One of the best things you can do, to give your business website focus and encourage conversions, is to think about your target audience. You want your pages to be designed and written for a specific type of persona so that it resonates with their needs, knowledge level, and emotional hot buttons. However, while most business owners and executives will have an easy time identifying one or more buyer personas, we try to remind them that there are other audiences for their content, too. Paying a little bit of attention to these other groups can make a website more profitable than it otherwise would be. So, who might you be overlooking on your website? Let’s consider a few groups that should be addressed on your pages. Overlooked Audiences for a Business Website Employees – are there online resources your employees could use, or that could save your company money? Good…

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hiring a new website designer

When is it Time to Hire a New Web Designer?

By Client Services, Website Design and Development No Comments

Often, when we meet with a prospective new client it isn’t someone launching a brand-new business. Instead, it’s the owner of an established company who has worked with another web designer in the past, or an executive looking for online marketing help that goes beyond the service they are already getting. In other words, these men and women made the tough call that it’s time to look at hiring a new web designer. Often, they’ve taken this step as a last resort, even though they know it’s the right thing for their business. Should you follow their lead? In today’s post we want to look at seven clear signs that it’s time to hire a new business web designer… #1 Your Website Looks Bad There just isn’t room for an ugly, non-functional, or badly organized website in today’s online marketing environment. Your competitors are only a click away on Google…

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digital marketing concepts

5 Ways to Prepare Your Website for 2019

By Content Marketing, Search Engine Optimization, Website Design and Development No Comments

Is your business website ready for 2019? Or, like a lot of business owners, have you put off making little improvements and upgrades and put yourself at a competitive disadvantage over the last couple of years? Don’t worry if you haven’t been keeping up with the latest web design trends, or if you aren’t sure whether your site doesn’t have all the tools and features it should. In today’s post, we are going to run you through five fast and simple ways you can check your web presence to see if you’re prepared for a new year. Let’s start with something you might not have immediately considered… #1 Check Your Website’s Speed When most business owners think about the condition of their website they think in terms of aesthetics – the look, layout, images, etc. That’s certainly important, but speed is quickly becoming a big determinant of whether customers will…

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Social Media for Small business

5 Reasons Your Website Might Not be Generating Leads

By Website Design and Development No Comments

For most of the business owners we work with, the whole point of investing in a website is to get more sales opportunities. What do you do, though, when you aren’t getting leads… or when you used to receive customer inquiries through your website but don’t anymore? Finding the solution is often a matter of correctly identifying the problem. Today, we want to look at five common reasons your website might not be generating as many leads as it should… #1 No One Can Find Your Website You aren’t going to get leads from your website if no one is bothering to visit your website. That’s just the way math works. For that reason, a good first step toward fixing your lead drought might be to study your web analytics and see what kinds of traffic sources you have. It may be that you need to step up your efforts…

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marketing image

How Do You Know When It’s Time to Update Your Website?

By Website Design and Development, Wordpress Development No Comments

Almost every week we talk with business owners who express an interest in getting a new website but don’t know whether it’s the right time to make a change. We can understand because they have a point – your business website isn’t like a car or truck. You won’t see a blinking light that tells you when it needs to be replaced. However, that doesn’t mean there won’t be any obvious signs when it’s time to update or upgrade your web presence. Today, we want to point out a few of the most obvious signals that you need the help of a talented business web design team… You Hate the Way Your Website Looks The biggest reason to update your website is also the simplest. If you simply don’t like the way it looks, or think the web content you have isn’t doing a good job of promoting your unique…

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web site content

7 Proven Tips for Generating Great Web Content

By Content Marketing, Search Engine Optimization, Website Design and Development No Comments

Having unique and persuasive web content is essential to your online marketing success. That’s because what you write helps you to attract visitors from Google, to differentiate yourself from the competition, and to turn visits into customers. However, writing web content isn’t something most business owners are incredibly comfortable with. To help out, we turned to a veteran copywriter who has finished hundreds of websites for small businesses and Fortune 500 firms. Here is the advice he had to offer business owners who are struggling with their content. #1 Write for a Specific Person If you’re having trouble getting started with your web content, a good trick is to think about having your perfect customer sit right in front of you. Then, start thinking about things you would want them to know about your business. By writing for a specific person, you can make it easier to sharpen your thoughts…

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