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Website Design and Development

Website Design and Development in Rhode Island for local businesses to help them drive growth.

website hacked

The Hidden Costs of a Hacked Website

By Website Design and Development, Wordpress Development No Comments

At Black Door Creative, we spend a healthy amount of time and energy getting our buyers and readers to take reasonable precautions against having their websites hacked. One of the reasons we do this is because many business owners and executives actually underestimate the real costs of a security breach. When thieves find a way to get into the coding of your website, it’s probably going to cost you a lot more than you think to undo the damage. Let’s look at the major expenses you could find yourself paying when hackers strike… The Cost to Repair or Replace the Website Itself The most obvious cost associated with a hacker attack is the fee to repair or replace your website itself. In many cases, the underlying code will have been corrupted, and it’s possible that some or all of your content will be lost (particularly if you aren’t running regular…

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wasting money on bad website

Don’t Waste Money Promoting a Bad Website

By Digital Marketing, Website Design and Development No Comments

There is an old expression – Don’t Throw Good Money After Bad – that seems especially pertinent in the digital age. That’s because business owners are waking up to the fact that they should be investing in search engine optimization, pay-per-click advertising, and social media marketing. However, pouring time and money into these campaigns is never going to result in real gains if their underlying websites aren’t strong enough. To put it another way, you should never waste money promoting a bad website. No matter how expensive or creative your campaigns are, it just won’t work. To really build your brand and attract customers over the internet, you have to have a strong web presence to begin with. It’s the foundation for everything else you do online. So, how do you know if your website isn’t good enough to promote? Here are a few tell-tale signs… Your Web Design Looks…

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website traffic

What You Need to Know About Website Traffic

By Search Engine Optimization, Website Design and Development No Comments

Most of the business owners we work with like looking at general website statistics, and in particular stats relating to traffic. They love seeing that hundreds or thousands of people have come to their pages through Google, Facebook, and PPC ads. Usually, their interest is in knowing whether more or fewer customers are finding their way to the company online. Beyond that, they tend to not have much interest in the figures themselves. However, if you’re a business owner or manager who wants to attract customers over the internet, then you should know a little bit more about your website traffic statistics. In particular, you should get together with your web design team on a regular basis to review a few key success indicators. Let’s look at the figures you should be paying the closest attention to… Web Visitor Stats and Trends We should start with the one set of…

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choosing the right web designer for your project

Choosing The Right Web Designer For Your Project

By Client Services, Website Design and Development, Wordpress Development No Comments

Finding a web designer to work with is easy. Choosing the perfect one for your business web design project can be a little bit tougher. After all, there are literally dozens of web designers and developers in the Providence, Rhode Island area. Add in the fact that most business owners and marketing managers aren’t experts in coding, HTML, or search engine optimization (as examples) and it’s easy to see why it would be so tough to make a good decision. However, you don’t have to be a web expert to hire the right web design partner. You only need to know how to start your search and narrow in on the perfect candidates. We are going to show you how to do exactly that in this short post. Before we get into the three criteria that really matter, though, let’s begin with an important tip: it’s much easier to choose…

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finding the right value in web design

Finding the Value in Your Next Business Website

By Client Services, Website Design and Development, Wordpress Development No Comments

“Is it worth the money to have someone design a new business website for my company?” We hear versions of this question all the time. It’s understandable that business owners want to know whether they’ll see a positive return on investment when they contact us for web design and online marketing work. However, we think this isn’t actually the best thing to ask. Instead, what new clients should want to know is how exactly they can find the value in a new website. In other words, the focus should be on all the different ways you can improve your bottom line with the right creative team. With that in mind, today we want to look at a few of the ways you can profit directly and immediately from an improved web presence. Let’s start with the most obvious benefit… Sales, Leads, and Walk-in Visits When you have a great website,…

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website content creator

Your Website Content Shouldn’t Be An Afterthought

By Content Marketing, Website Design and Development No Comments

Often, web content is the last thing that’s added to a brand-new website. That leads some business owners and managers to conclude they can leave it until the last minute, or treat the text on their pages as an afterthought. That’s understandable, but it’s not a good idea. Most of us don’t look back fondly on the days when we had to write reports in school, and so it’s only natural that lots of business people will put off the task of writing pages for a website. However, web content shouldn’t be an afterthought when building your web strategy – your message is central to everything you want to accomplish online. To help you understand why here are a few things you have to remember… Your Content Should Match and Influence Your Web Design When you start working on your web content early, you can use the ideas you generate…

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Rhode Island Custom Web Design

Custom Web Design vs. The One-Size-Fits-All Approach

By Client Services, Website Design and Development No Comments

Recently, we have been meeting with a lot of business owners who have questions about the best way to get lasting value from their web design projects. It seems that everywhere they turn there is another option – including some that are fast, cheap, and easy. For instance, take the trend of DIY web templates. You have undoubtedly seen these advertised on YouTube and even television. For just a few dollars a month, they promise the chance to build a brand-new web presence from some easy fill-in-the-blanks forms. Additionally, there are numerous freelancers and overseas web design companies who will build a website from an existing design for next to nothing. Given that many business websites look similar, and there are time and money savings to be had, it’s only reasonable for people to ask us whether they really need to pay for custom web design. The answer, of course,…

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Web Design for Mobile Phones

Does Your Business Need A Mobile-First Web Design?

By Website Design and Development, Wordpress Development No Comments

If you’re thinking about getting a new website for your business, or just check out the occasional article on internet marketing, then you have probably already heard about the trend towards “mobile-first” web design. And, you might be wondering whether it’s something you need. To find the right answer to that question, you first have to understand what mobile-first web design is all about. Essentially, it’s just a recognition that in 2018 mobile phone and tablet users make up more than half of all internet traffic. Industry forecasters estimate that two-thirds or more of all web surfers will be using mobile devices by the end of 2020. Knowing that, it can make sense to simply design your business website with mobile users as your first priority instead of simply making your layout and content compatible smaller screens. In other words, mobile-first web design is all about assuming your customers will…

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5 affordable ways to boost online marketing

5 Instant, Effective, and Affordable Ways to Boost Your Online Marketing

By Digital Marketing, Search Engine Optimization, Social Media Marketing, Website Design and Development No Comments

Contrary to popular belief – and what some of our competitors might tell you – getting better online marketing results doesn’t have to involve designing and launching a brand-new website. There are times when you should take that step, of course, but it can sometimes be just as smart (and a whole lot more cost-effective) to make small and immediate improvements to the website you have. For some business owners and managers, making inexpensive tweaks might be the only choice if budgets are tight. A lot of web designers don’t like to admit this, but there are little things you can do to boost the effectiveness of your online marketing campaigns that don’t require a lot in terms of effort or money. They won’t save you if you have a bad website, but they can go a long way towards helping you get more returns from a good one that…

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Responsive Web Design

What is Responsive Web Design?

By Client Services, Creative Services, Search Engine Optimization, Website Design and Development, Wordpress Development One Comment

Responsive web design means making a website look eye-popping on a desktop computer, and on a smartphone or tablet. For the most part this is easier said than done. A website looks different on a mobile device. That means that you, or your design firm, need to put a conscious effort into making a website responsive. It’s no longer enough to simply make a website look great on a computer. For example, imagine that you have an article about the tourism industry in Rhode Island. Your website is probably going to include lots of pictures. These pictures may look excellent on a computer, and too small on a smartphone. To make a website responsive, a web design firm might take one large picture of Providence or Newport and replace it with two smaller ones. On a mobile screen these will stack on top of each other, creating a better user…

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