One of the first lessons we learned from the Coronavirus pandemic was that location isn’t always as important as we think. All at once, executives realized that their employees could work from home – or even farther away – without having the company suffer (at least not in the short term).
That has led some Rhode Island business owners and marketers to wonder, understandably, whether they should look at saving some money by hiring web developers and marketing specialists from farther away.
There isn’t a single or simple answer to that question. To get to the bottom of it, there are a few things you have to consider…
A Local Provider Understands the Local Market
When you hire a company that’s just down the road, they are going to understand what’s going on with your business, your market, and your customers. They know the local economy, the geography, and the personalities you run into every day. This is one of the more subtle advantages of working with a local vendor, but one that can affect your long-term ROI in a big way.
There are some businesses where one product or service is roughly the same as another, but ours isn’t one of them. If your local marketing company doesn’t understand the type of customers you deal with, then they’ll have a hard time helping you to promote your strengths. Don’t trust this task to a person or team who doesn’t know your area and background.
Local Service Means Faster Turnaround Times
When your digital marketing provider is local, there are fewer obstacles to getting things done. Not only are you both in the same time zone, but you don’t have to deal with language barriers or differences in customs. They’ll understand what you need without needing you to spell out every nuance of the request or project.
All of this means you can get your digital marketing campaigns up-and-running more quickly. It also means you won’t have to wait as long for adjustments, revisions, and creative work. If you’re in a market where being responsive matters, this can give you a big boost.
A Local Vendor is More Accountable
Even if you don’t see your online marketing partner face-to-face very often, having them located nearby makes it easier to keep them accountable. For one thing, they might commit to fast response times for local companies, like we do, and provide you a single point of contact.
In a deeper sense, a local vendor is going to have relationships throughout the region. That means they all have incentives to keep their reputation for service and value intact. They’ll want to earn your good reviews and your referrals. That makes them more dialed-in to your day-to-day needs than a more distant provider might be.
Looking for Great Value in Web Design and Your Local Marketing Company?
At Black Door Creative, we know what Rhode Island businesses need because we live and work here ourselves – and have been building a reputation for success for well over a decade. We can help handle every aspect of your marketing and branding campaign, including social media marketing, search engine optimization, pay-per-click advertising, online video, and so much more.