digital marketing concepts

5 Ways to Prepare Your Website for 2019

By Content Marketing, Search Engine Optimization, Website Design and Development No Comments

Is your business website ready for 2019? Or, like a lot of business owners, have you put off making little improvements and upgrades and put yourself at a competitive disadvantage over the last couple of years? Don’t worry if you haven’t been keeping up with the latest web design trends, or if you aren’t sure whether your site doesn’t have all the tools and features it should. In today’s post, we are going to run you through five fast and simple ways you can check your web presence to see if you’re prepared for a new year. Let’s start with something you might not have immediately considered… #1 Check Your Website’s Speed When most business owners think about the condition of their website they think in terms of aesthetics – the look, layout, images, etc. That’s certainly important, but speed is quickly becoming a big determinant of whether customers will…

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web site content

7 Proven Tips for Generating Great Web Content

By Content Marketing, Search Engine Optimization, Website Design and Development No Comments

Having unique and persuasive web content is essential to your online marketing success. That’s because what you write helps you to attract visitors from Google, to differentiate yourself from the competition, and to turn visits into customers. However, writing web content isn’t something most business owners are incredibly comfortable with. To help out, we turned to a veteran copywriter who has finished hundreds of websites for small businesses and Fortune 500 firms. Here is the advice he had to offer business owners who are struggling with their content. #1 Write for a Specific Person If you’re having trouble getting started with your web content, a good trick is to think about having your perfect customer sit right in front of you. Then, start thinking about things you would want them to know about your business. By writing for a specific person, you can make it easier to sharpen your thoughts…

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website content creator

Your Website Content Shouldn’t Be An Afterthought

By Content Marketing, Website Design and Development No Comments

Often, web content is the last thing that’s added to a brand-new website. That leads some business owners and managers to conclude they can leave it until the last minute, or treat the text on their pages as an afterthought. That’s understandable, but it’s not a good idea. Most of us don’t look back fondly on the days when we had to write reports in school, and so it’s only natural that lots of business people will put off the task of writing pages for a website. However, web content shouldn’t be an afterthought when building your web strategy – your message is central to everything you want to accomplish online. To help you understand why here are a few things you have to remember… Your Content Should Match and Influence Your Web Design When you start working on your web content early, you can use the ideas you generate…

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