Is your business website ready for 2019? Or, like a lot of business owners, have you put off making little improvements and upgrades and put yourself at a competitive disadvantage over the last couple of years?
Don’t worry if you haven’t been keeping up with the latest web design trends, or if you aren’t sure whether your site doesn’t have all the tools and features it should. In today’s post, we are going to run you through five fast and simple ways you can check your web presence to see if you’re prepared for a new year.
Let’s start with something you might not have immediately considered…
When most business owners think about the condition of their website they think in terms of aesthetics – the look, layout, images, etc. That’s certainly important, but speed is quickly becoming a big determinant of whether customers will even hang around to see what your pages look like. On average, a first-time visitor to your site will only wait about three seconds before moving onto the next search result. That means the performance of your pages matters just as much of the way they look.
We often meet with business owners who are afraid to dig into their web analytics because they are afraid they won’t understand the numbers, graphs, and percentages they see. However, most dashboard-level reports aren’t complicated and can tell you quite a bit about the health of your website and online marketing campaigns. Take a minute to find out how many visits you are getting, where they’re coming from, and what potential buyers are doing when they land on your pages.
Sometimes problems with your business website aren’t visible to the naked eye. For instance, you could have broken links that leave customers stranded when they try to go from one page to another, or outdated plug-ins that cause crashes on certain browsers or devices. The best way to identify these issues is to have your creative team to perform a website audit. That’s just a look “under the hood” and into the coding of your pages to ensure everything is working the way it’s supposed to.
Do you remember when you first wrote or posted the content on your website? If it’s been quite a while, chances are your business has changed a bit since then. At the very least, you might have different products, locations, or team members, not to mention different promotions or scheduling items. The start of a new year is a good time to review what you have written online and make any updates or revisions that are needed.
Maybe you’re one of the millions of business owners who didn’t get the results they were expecting from their website in 2018. Why not make next year different? This is a perfect time to review any progress or setbacks that were made in the past year, plan new campaigns, and think about cost-effective ways to attract new customers. Don’t wait until the new year starts and you find yourself too busy to strategize when you have the opportunity to make smarter plans for 2019 today.
Who is Looking After Your Website and Online Marketing?
If you haven’t already taken these steps, it’s a sign of at least two things. The first is that you really should review your website to ensure you aren’t falling behind your competitors. The second is that it’s time you found a team of creative experts who can help you make the most of your schedule and marketing budget.
Contact us today to set up a free consultation and see how easy it is to turn your business web presence into a source of leads and sales!