Category

Email Marketing

Is Email Marketing Dead?

By Creative Services, Email Marketing No Comments

Email Marketing can be a small business best friend when it comes time for a big marketing push. Recently we have heard grumblings that email marketing is not efficient enough to attract customers. We think email marketing has its place right beside your website design as one of the most powerful and important marketing tactics you can use as a small business. Email marketing is still extremely cost efficient for general marketing and is evolving into companion to other marketing and web development strategies. Brought to you by Email Marketing Software from Marketo

Read More

Effective Email Marketing for your business

By Creative Services, Email Marketing No Comments

Email Marketing and the right way to do it is kind of an unknown among many business’s. What is the proper way for you to market? How many times should you send out a marketing message and who should your email marketing message be sent to? Those are all great questions, The purpose of this article is to help answer some of these questions even if you are not one of our email marketing customers in Rhode Island or Massachusetts. Truths about Email Marketing: Email Marketing is cost-effective. There are costs involved in email marketing, such as copywriting and design, your production and delivery costs are significantly cheaper than that of direct mail. For the same amount, you can send out around a hundred emails for every direct mail letter. Email builds relationships. While email may not be the only method that helps connect you with your audience, it’s the least intrusive—enabling the…

Read More