So you have decided to start taking search engine optimization seriously and posted a really great article to your blog. Now, after waiting a couple weeks, you find that it isn’t showing up on Google at all. What gives?
This is something we hear a lot from new marketers. So, let’s take a quick look at a few of the reasons your blog post might not be showing up on Google.
It Hasn’t Been Crawled Yet
Lots of business owners think that Google will automatically visit their website and look for new content. That’s not always the case. There are plenty of ways to show search engines you have some new articles, but you can’t necessarily expect them to find them on their own.
Your Website Isn’t Indexed by Google
In some cases, Google might not even know your website exists at all. This is an easy problem to fix, but you’ll have better results if you upload your site map the right way (and make your pages easy for automated spiders to catalog).
You Chose a Highly Competitive Topic
Your blog post might be fantastic, but if it’s competing with hundreds of others on the exact same topic you might find it hard to stand out. In those situations you’ll need to build up the credibility of your website (with other posts) before you can earn a high ranking.
You Have Duplicate Content
If your post seems very similar to something posted on another site – or even one of the other pages on your own website – you may find that it will be ignored by Google. The search engine wants to provide its users with fresh ideas and perspectives, not copied articles or reheated ideas.