What happens after your website is completed and goes live? Can you simply sit back and watch the sales come in until it’s time to get another website years down the road?
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Responsive web design means making a website look eye-popping on a desktop computer, and on a smartphone or tablet. For the most part this is easier said than done. A website looks different on a mobile device. That means that you, or your design firm, need to put a conscious effort into making a website responsive. It’s no longer enough to simply make a website look great on a computer. For example, imagine that you have an article about the tourism industry in Rhode Island. Your website is probably going to include lots of pictures. These pictures may look excellent on a computer, and too small on a smartphone. To make a website responsive, a web design firm might take one large picture of Providence or Newport and replace it with two smaller ones. On a mobile screen these will stack on top of each other, creating a better user…
One of the biggest problems business owners and executives have during the web design process is thinking about their websites as websites. That might sound like a riddle, but it’s actually a reminder that your website has a more important job than simply sitting online and bringing in visitors – it should be a good sales tool, too. In fact, your website should be your company’s best sales performer. If you object to that statement, or doubt its accuracy, then consider these five reasons why your website has to do a good job of selling to be effective: 1. Your website is always selling. It’s unfortunate that you can’t have your company’s best salesperson in front of a prospect at the exact moment when they’re thinking about buying something from you. Your website is always open and available, though, 24 hours a day and 365 days a year. It doesn’t...
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Over the next few weeks, you’ll undoubtedly come across dozens of articles telling you all about what small businesses need to grow in 2015. The problem is, they won’t necessarily agree – some authors and experts are going to insist Internet marketing and advertising are the key; others will prefer more traditional tactics like direct mail or focused branding efforts. So who should you believe? What does your small business really need to grow in the coming 12 months? How can you generate more leads and sales without spending a fortune? The answer isn’t as complicated as you might expect. In fact, it’s hiding in plain sight. The reality is that there isn’t any real distinction between online or offline marketing anymore. Your mobile web marketing might need to be focused and compelling, for example, but so do your postcard mailers. And they all have to tell the same basic…
Email Marketing can be a small business best friend when it comes time for a big marketing push. Recently we have heard grumblings that email marketing is not efficient enough to attract customers. We think email marketing has its place right beside your website design as one of the most powerful and important marketing tactics you can use as a small business. Email marketing is still extremely cost efficient for general marketing and is evolving into companion to other marketing and web development strategies. Brought to you by Email Marketing Software from Marketo
Great History of Typography Here is a great info-graphic on typography. Fonts are an cornerstone of design. They come into play with logo design, print design, and many other media’s. There are over 90,000 typefaces available today. Read through and you can dive into the history of typography. What does your logo font say about your company? Do you know? Have you ever considered the message it is portraying to you potential customers? The font you use is important, if you want create a consistent brand message contact us today @ 781-510-1298 (Boston Area) or 401-339-4155 (Providence Area).
Rhode Island Small Business SEO Services It has been always difficult for small businesses to promote their business and products against the dominant market leaders who always have more money, support and acceptability. However, SEO or Search Engine Optimization is a helpful strategy for small businesses to get back at the big guns. To be honest, SEO is the only way for small business to get noticed and promote their products to millions of people throughout the world. Even if they might not have that much of money to spend on advertisement, they can still compete head to head with anyone regardless of its market share, size and resources. So how does SEO and search engine marketing or SEM works? It all starts with the rising supremacy of internet and search engines like Google, MSN and Yahoo. Now a day, everyone looks for their favourite products or information on the…
Email Marketing and the right way to do it is kind of an unknown among many business’s. What is the proper way for you to market? How many times should you send out a marketing message and who should your email marketing message be sent to? Those are all great questions, The purpose of this article is to help answer some of these questions even if you are not one of our email marketing customers in Rhode Island or Massachusetts. Truths about Email Marketing: Email Marketing is cost-effective. There are costs involved in email marketing, such as copywriting and design, your production and delivery costs are significantly cheaper than that of direct mail. For the same amount, you can send out around a hundred emails for every direct mail letter. Email builds relationships. While email may not be the only method that helps connect you with your audience, it’s the least intrusive—enabling the…
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