Social Media Marketing

Let’s face it; the world has changed, and so have your customers. Everything from how they shop to what they look for in a brand has shifted. So as we look ahead to 2021, how will these new changes affect the way you capture your target audience’s attention?  Here are the social media marketing trends for 2021 that you need to know: #1 Shopping Experience  The global pandemic forced us to experience the brands we shop for in a new way – through their social media platforms. Yoga studios offer virtual classes, Real Estate Agents are booking digital consultations, and brick-and-mortar stores are upping their e-commerce game, all through social media accounts. We predict that this trend is here to stay, which means it’s even more important than ever to ensure that the online versions of your products or services uphold the same quality standards as they would in-person.  Social…

Just about every business owner and executive in Rhode Island or even the rest of the world uses social media. But I would say that a small minority uses social platforms productively. That’s because some aren’t bothering to market their businesses through social media at all, and a lot of those who are trying aren’t getting results. There are several reasons for this disconnect. On one end of the spectrum, you have business people who claim that “social media marketing just doesn’t work.” Experience has shown me that they are incorrect, and are missing out on one of the biggest opportunities available to small and medium-sized businesses in decades as a result. On the other side, you have hundreds of thousands who are attempting to get customers and build relationships through Facebook, Twitter, and other social sites, but just aren’t getting any traction. I’m going to walk you through the…

If you’re reading this you’re likely interested in how to get a 30% conversion rate on your Facebook contest. On January 17th Heyo customer and CEO of Out and About Marketing, Milena Regos, launched a Facebook contest for her client, Squaw Valley. Squaw Valley wanted the contest to drive additional likes for the page in addition to capturing fan emails. Over the first 11 days, the campaign has converted at over 30% and helped drive 6,975 new likes. If you’re interested in getting more likes, capturing more emails, and driving a 30% conversion on your Facebook contests, keep reading. Like most people, your landing pages likely convert around 2-5%. So what does Squaw Valley have that us mere mortals don’t? Squaw Valley used the Heyo Contest Template which incorporates 3 critical features required to run a Facebook campaign that converts at 30%, like a pro :   1. The Incentive…