Category

Social Media Marketing

May 21
Social media marketing rhode island

How To Use Social Media Productively in Your Business

By Social Media Marketing No Comments

Just about every business owner and executive in Rhode Island or even the rest of the world uses social media. But I would say that a small minority uses social platforms productively. That’s because some aren’t bothering to market their businesses through social media at all, and a lot of those who are trying aren’t getting results. There are several reasons for this disconnect. On one end of the spectrum, you have business people who claim that “social media marketing just doesn’t work.” Experience has shown me that they are incorrect, and are missing out on one of the biggest opportunities available to small and medium-sized businesses in decades as a result. On the other side, you have hundreds of thousands who are attempting to get customers and build relationships through Facebook, Twitter, and other social sites, but just aren’t getting any traction. I’m going to walk you through the…

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May 02
5 affordable ways to boost online marketing

5 Instant, Effective, and Affordable Ways to Boost Your Online Marketing

By Digital Marketing, Search Engine Optimization, Social Media Marketing, Website Design and Development No Comments

Contrary to popular belief – and what some of our competitors might tell you – getting better online marketing results doesn’t have to involve designing and launching a brand-new website. There are times when you should take that step, of course, but it can sometimes be just as smart (and a whole lot more cost-effective) to make small and immediate improvements to the website you have. For some business owners and managers, making inexpensive tweaks might be the only choice if budgets are tight. A lot of web designers don’t like to admit this, but there are little things you can do to boost the effectiveness of your online marketing campaigns that don’t require a lot in terms of effort or money. They won’t save you if you have a bad website, but they can go a long way towards helping you get more returns from a good one that…

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Aug 21
Social Media Marketing

Four Ways You Can Use Social Media to Benefit Your Business

By Digital Marketing, Social Media Marketing No Comments

For many small businesses owners, social media may seem daunting and unprofitable.  After all, time is money and having a strong social media presence takes time.  However, according to the Pew Research Center, 74% of online adults are on some social media site and many consumers turn to social media when making their purchasing decisions.  As a small business owner, these are statistics you can’t afford to ignore. Social media management may be easier than you think.  Here’s a look at how an active social media presence can benefit your business and how to best use it to your advantage:    Build Your Brand.  One of the best ways to create brand awareness and loyalty is through social media.  Social media allows you to interact with consumers on a daily basis and gives your brand credibility.  In fact, consumers are more likely to purchase products from brands that they follow…

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Jun 24

The Simple Way This Facebook Contest is Driving a 30% Conversion Rate

By Social Media Marketing No Comments

If you’re reading this you’re likely interested in how to get a 30% conversion rate on your Facebook contest. On January 17th Heyo customer and CEO of Out and About Marketing, Milena Regos, launched a Facebook contest for her client, Squaw Valley. Squaw Valley wanted the contest to drive additional likes for the page in addition to capturing fan emails. Over the first 11 days, the campaign has converted at over 30% and helped drive 6,975 new likes. If you’re interested in getting more likes, capturing more emails, and driving a 30% conversion on your Facebook contests, keep reading. Like most people, your landing pages likely convert around 2-5%. So what does Squaw Valley have that us mere mortals don’t? Squaw Valley used the Heyo Contest Template which incorporates 3 critical features required to run a Facebook campaign that converts at 30%, like a pro :   1. The Incentive…

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