Let’s face it; the world has changed, and so have your customers. Everything from how they shop to what they look for in a brand has shifted. So as we look ahead to 2021, how will these new changes affect the way you capture your target audience’s attention?
Here are the social media marketing trends for 2021 that you need to know:
#1 Shopping Experience
The global pandemic forced us to experience the brands we shop for in a new way – through their social media platforms. Yoga studios offer virtual classes, Real Estate Agents are booking digital consultations, and brick-and-mortar stores are upping their e-commerce game, all through social media accounts. We predict that this trend is here to stay, which means it’s even more important than ever to ensure that the online versions of your products or services uphold the same quality standards as they would in-person.
Social media platforms like Instagram have created a new shopping experience, thanks to in-app purchasing. Shopping through a social media platform feels more personal than going to a store and is even faster than traditional online shopping. To take advantage of this, your brand will need to…