Category

Digital Marketing

PPC Tricks For your Business

7 Pay-Per-Click Internet Advertising Dos and Don’ts

By Digital Marketing, Pay-Per-Click

Wondering what you should be doing with your pay-per-click (PPC) advertising campaigns right now? You certainly aren’t alone. We are fielding calls every day from new clients who are struggling to manage the ads they have running on Google, Facebook, and other platforms. They know they can’t afford to stop looking for new customers in the middle of a pandemic and economic downturn. At the same time, those very same economic conditions are making it hard for them to run their ads profitably. On top of it all, they may be worried that things will change going forward and they won’t know how to adapt. That’s a lot to unpack, but luckily, we have a good starting point for you to work with. Here are seven simple do’s and don’ts for advertising online for your business. #1 DO Pause or Cancel Underperforming Ad Groups Although speculation about the future of…

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SEO vs. PPC: Which One Do You Need?

By Digital Marketing, Search Engine Optimization

Which is a better way to find customers through your business website: search engine optimization (SEO) or pay-per-click advertising (PPC)? Ask that question, and you will find that there are many different passionate opinions and viewpoints out there – not just amongst web designers and online marketing professionals, but even within groups of business owners themselves.

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building your website for customer personas

Are You Overlooking Someone Important on Your Website?

By Digital Marketing, Website Design and Development

One of the best things you can do, to give your business website focus and encourage conversions, is to think about your target audience. You want your pages to be designed and written for a specific type of persona so that it resonates with their needs, knowledge level, and emotional hot buttons. However, while most business owners and executives will have an easy time identifying one or more buyer personas, we try to remind them that there are other audiences for their content, too. Paying a little bit of attention to these other groups can make a website more profitable than it otherwise would be. So, who might you be overlooking on your website? Let’s consider a few groups that should be addressed on your pages. Overlooked Audiences for a Business Website Employees – are there online resources your employees could use, or that could save your company money? Good…

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wasting money on bad website

Don’t Waste Money Promoting a Bad Website

By Digital Marketing, Website Design and Development No Comments

There is an old expression – Don’t Throw Good Money After Bad – that seems especially pertinent in the digital age. That’s because business owners are waking up to the fact that they should be investing in search engine optimization, pay-per-click advertising, and social media marketing. However, pouring time and money into these campaigns is never going to result in real gains if their underlying websites aren’t strong enough. To put it another way, you should never waste money promoting a bad website. No matter how expensive or creative your campaigns are, it just won’t work. To really build your brand and attract customers over the internet, you have to have a strong web presence to begin with. It’s the foundation for everything else you do online. So, how do you know if your website isn’t good enough to promote? Here are a few tell-tale signs… Your Web Design Looks…

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5 affordable ways to boost online marketing

5 Instant, Effective, and Affordable Ways to Boost Your Online Marketing

By Digital Marketing, Search Engine Optimization, Social Media Marketing, Website Design and Development No Comments

Contrary to popular belief – and what some of our competitors might tell you – getting better online marketing results doesn’t have to involve designing and launching a brand-new website. There are times when you should take that step, of course, but it can sometimes be just as smart (and a whole lot more cost-effective) to make small and immediate improvements to the website you have. For some business owners and managers, making inexpensive tweaks might be the only choice if budgets are tight. A lot of web designers don’t like to admit this, but there are little things you can do to boost the effectiveness of your online marketing campaigns that don’t require a lot in terms of effort or money. They won’t save you if you have a bad website, but they can go a long way towards helping you get more returns from a good one that…

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Social Media Marketing

Four Ways You Can Use Social Media to Benefit Your Business

By Digital Marketing, Social Media Marketing No Comments

For many small businesses owners, social media may seem daunting and unprofitable.  After all, time is money and having a strong social media presence takes time.  However, according to the Pew Research Center, 74% of online adults are on some social media site and many consumers turn to social media when making their purchasing decisions.  As a small business owner, these are statistics you can’t afford to ignore. Social media management may be easier than you think.  Here’s a look at how an active social media presence can benefit your business and how to best use it to your advantage:    Build Your Brand.  One of the best ways to create brand awareness and loyalty is through social media.  Social media allows you to interact with consumers on a daily basis and gives your brand credibility.  In fact, consumers are more likely to purchase products from brands that they follow…

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