The Easiest Way to Get Online Marketing Wrong

There are hundreds of ways to get online marketing right. Every business, target audience, and revenue path is different. That means there are lots of ways to attract leads or generate sales profitably. While one marketer might focus on promoting online videos, for example, another could dominate organic search engine optimization with written posts. There are lots of good guidelines to follow, but ultimately you need to find a strategy that works for your specific company.

Things tend to be a little more straightforward when we talk about disappointing results. In most cases, the business owners who struggle to attract customers are making the same common mistakes again and again. They tend to fail for reasons that aren’t unique at all.

In today’s post, we want to zero in on one such blunder we see frequently: a tendency to see marketing as something you can do one time and then forget about. This just about never works, even if the initial activity and investments are strong. Let’s look at some of the reasons why…