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Client Services

Creative Marketing Services that we offer to small business to help develop growth.

Where Did My Web Designer Go?

By Client Services, Website Design and Development

Believe it or not, we hear different versions of this rhetorical question at least a couple times a month. In fact, when you are in our business, it’s easy to imagine dozens and dozens of web designers with their names displayed on milk cartons, or perhaps having been abducted by aliens. The sad fact of the matter is that clients often come to us because the web designers they were working with have simply disappeared. Sometimes this happens after a deposit has been paid, and on other occasions, it’s when the business owner needs urgent help with an existing site. No matter when it occurs, though, it’s never a good thing to find out that the person or company who put your web presence together is nowhere to be found. In an effort to help clear up some of the mystery, let’s look at a few reasons you might discover…

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hiring a new website designer

When is it Time to Hire a New Web Designer?

By Client Services, Website Design and Development No Comments

Often, when we meet with a prospective new client it isn’t someone launching a brand-new business. Instead, it’s the owner of an established company who has worked with another web designer in the past, or an executive looking for online marketing help that goes beyond the service they are already getting. In other words, these men and women made the tough call that it’s time to look at hiring a new web designer. Often, they’ve taken this step as a last resort, even though they know it’s the right thing for their business. Should you follow their lead? In today’s post we want to look at seven clear signs that it’s time to hire a new business web designer… #1 Your Website Looks Bad There just isn’t room for an ugly, non-functional, or badly organized website in today’s online marketing environment. Your competitors are only a click away on Google…

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make sure you own your website

Small Business Owners: Make Sure You Actually Own Your Website!

By Client Services No Comments

There are a lot of things that bug us about the web design industry, but there’s nothing quite as infuriating as meeting a business owner who has discovered that they don’t actually own their own website. You may be thinking to yourself that you certainly own the website another company created for you. In fact, you might be sure that the fact that you paid a great deal of money for it would clear the issue up, but that isn’t always the case. Behind some fine print and terrible industry practices, you’ll discover a number of different ways that unethical web design companies can claim ownership to your website or hold it hostage when you try to take your business elsewhere. Let’s look at a few parts of your web presence that might actually be owned by another company… Your Business Domain Name Some web design companies will offer to…

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choosing the right web designer for your project

Choosing The Right Web Designer For Your Project

By Client Services, Website Design and Development, Wordpress Development No Comments

Finding a web designer to work with is easy. Choosing the perfect one for your business web design project can be a little bit tougher. After all, there are literally dozens of web designers and developers in the Providence, Rhode Island area. Add in the fact that most business owners and marketing managers aren’t experts in coding, HTML, or search engine optimization (as examples) and it’s easy to see why it would be so tough to make a good decision. However, you don’t have to be a web expert to hire the right web design partner. You only need to know how to start your search and narrow in on the perfect candidates. We are going to show you how to do exactly that in this short post. Before we get into the three criteria that really matter, though, let’s begin with an important tip: it’s much easier to choose…

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finding the right value in web design

Finding the Value in Your Next Business Website

By Client Services, Website Design and Development, Wordpress Development No Comments

“Is it worth the money to have someone design a new business website for my company?” We hear versions of this question all the time. It’s understandable that business owners want to know whether they’ll see a positive return on investment when they contact us for web design and online marketing work. However, we think this isn’t actually the best thing to ask. Instead, what new clients should want to know is how exactly they can find the value in a new website. In other words, the focus should be on all the different ways you can improve your bottom line with the right creative team. With that in mind, today we want to look at a few of the ways you can profit directly and immediately from an improved web presence. Let’s start with the most obvious benefit… Sales, Leads, and Walk-in Visits When you have a great website,…

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Rhode Island Custom Web Design

Custom Web Design vs. The One-Size-Fits-All Approach

By Client Services, Website Design and Development No Comments

Recently, we have been meeting with a lot of business owners who have questions about the best way to get lasting value from their web design projects. It seems that everywhere they turn there is another option – including some that are fast, cheap, and easy. For instance, take the trend of DIY web templates. You have undoubtedly seen these advertised on YouTube and even television. For just a few dollars a month, they promise the chance to build a brand-new web presence from some easy fill-in-the-blanks forms. Additionally, there are numerous freelancers and overseas web design companies who will build a website from an existing design for next to nothing. Given that many business websites look similar, and there are time and money savings to be had, it’s only reasonable for people to ask us whether they really need to pay for custom web design. The answer, of course,…

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Responsive Web Design

What is Responsive Web Design?

By Client Services, Creative Services, Search Engine Optimization, Website Design and Development, Wordpress Development One Comment

Responsive web design means making a website look eye-popping on a desktop computer, and on a smartphone or tablet. For the most part this is easier said than done. A website looks different on a mobile device. That means that you, or your design firm, need to put a conscious effort into making a website responsive. It’s no longer enough to simply make a website look great on a computer. For example, imagine that you have an article about the tourism industry in Rhode Island. Your website is probably going to include lots of pictures. These pictures may look excellent on a computer, and too small on a smartphone. To make a website responsive, a web design firm might take one large picture of Providence or Newport and replace it with two smaller ones. On a mobile screen these will stack on top of each other, creating a better user…

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Marketing for small business

What Small Businesses Really Need to Grow in 2015

By Client Services, Creative Services No Comments

Over the next few weeks, you’ll undoubtedly come across dozens of articles telling you all about what small businesses need to grow in 2015. The problem is, they won’t necessarily agree – some authors and experts are going to insist Internet marketing and advertising are the key; others will prefer more traditional tactics like direct mail or focused branding efforts. So who should you believe? What does your small business really need to grow in the coming 12 months? How can you generate more leads and sales without spending a fortune? The answer isn’t as complicated as you might expect. In fact, it’s hiding in plain sight. The reality is that there isn’t any real distinction between online or offline marketing anymore. Your mobile web marketing might need to be focused and compelling, for example, but so do your postcard mailers. And they all have to tell the same basic…

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