After all, there are literally dozens of web designers and developers in the Providence, Rhode Island area. Add in the fact that most business owners and marketing managers aren’t experts in coding, HTML, or search engine optimization (as examples) and it’s easy to see why it would be so tough to make a good decision.
However, you don’t have to be a web expert to hire the right web design partner. You only need to know how to start your search and narrow in on the perfect candidates.
We are going to show you how to do exactly that in this short post. Before we get into the three criteria that really matter, though, let’s begin with an important tip: it’s much easier to choose the right web designer when you know what you want and need from your new site. In other words, it helps if you have a vision for the kinds of business results (like walk-in customers, online sales, etc.) you are hoping to achieve. You might not know all the particulars, or what tools will be involved, but it helps to begin this process with a goal in mind.
With that being said, there are really three factors that can help you narrow your search to the very best web designer for your project. Let’s look at them in the order most business owners and executives would…
Business Web Design Costs
No matter how big or small your business might be, you’re probably working from a budget. This is an area where you don’t want to make the classic mistake of saving a few dollars if it might hurt your sales later, but you don’t want to overspend, either.
For most small and medium-sized companies, the “sweet spot” can be found with a small local creative team. They’ll bring the same talents of a large agency, but without the enormous overhead costs.
Design and Development Skills
The peculiar thing about business web design is that it is based on both art and technical ability. In other words, you want a web designer with great creative instincts, but also one who can handle HTML programming and other related tasks.
Most searches for a web designer are going to begin with a review of several portfolios. Make sure you choose a creative team that has an artistic eye that matches your own sense of style. Then, describe the sort of website you want to build and be sure they have the programming chops to give you what you need.
Reputation and Relationship
We have left this point for last, but that doesn’t mean it’s unimportant. In fact, this is the one part of the process business owners and managers tend to overlook most often. You only want to hire a web designer or creative team who is going to hit deadlines, communicate frequently, and be easy to work with.
You might not be able to see into the future, but you can tell a lot simply by listening to the way a web designer talks to you, and how they speak about their other clients. Additionally, you can look up reviews and testimonials online to see whether they have a reputation for being fair and responsive or not. That will tell you a great deal about how happy you will or won’t be with their work in the future.
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