5 Reasons Your Website Might Not be Generating Leads

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For most of the business owners we work with, the whole point of investing in a website is to get more sales opportunities. What do you do, though, when you aren’t getting leads… or when you used to receive customer inquiries through your website but don’t anymore?

Finding the solution is often a matter of correctly identifying the problem. Today, we want to look at five common reasons your website might not be generating as many leads as it should…

#1 No One Can Find Your Website

You aren’t going to get leads from your website if no one is bothering to visit your website. That’s just the way math works.

For that reason, a good first step toward fixing your lead drought might be to study your web analytics and see what kinds of traffic sources you have. It may be that you need to step up your efforts with search engine optimization, social media, or pay-per-click advertising.

#2 You Aren’t Targeting the Right Prospects

Suppose you find that your website generates hundreds or thousands of visits every week. If that’s the case, surely you can’t have problems with traffic, right?

As a matter of fact, it isn’t enough to generate sufficient web traffic volume. You also have to have the right buyers coming to your pages. If your organic search or paid advertising campaigns are geared in the wrong directions, you might be spending a lot of time and money getting the wrong people to pay attention to your marketing messages. When that happens, they won’t move forward because they aren’t interested.

#3 Your Website Has Technical Problems

There are a lot of small technical issues that can sabotage your lead generation efforts. For example, if you have pages that load slowly, don’t display on mobile devices, or don’t link perfectly, you’re going to lose a high percentage of visitors before they turn into potential buyers.

A good website audit can help you identify these kinds of challenges and find cost-effective fixes. Then you might be surprised at how the results from your website change.

#4 Your Website Undercuts Your Credibility

Every once in a while we see a website and know immediately why no leads are being generated. If your layout is confusing, your images are severely dated, or you have obvious mistakes with spelling and grammar, it’s going to kill your lead generation.

Your prospects have a lot of choices when they go online. If there are things on your website that undercut your credibility, why should they choose to move forward with you instead of putting their trust in a competitor?

#5 You Don’t Have a Sales Funnel in Place

Even on a well-designed website leads won’t come from anywhere. You have to guide visitors through a process that begins with their first visit and ends when they submit their information or schedule an appointment.

If you’ve never had a professional web design team design a strong sales funnel for you there’s a good chance you’re bleeding potential business every day. Your funnel should be targeted, persuasive, and thoroughly tested. Don’t settle for anything less.

Need More Leads From Your Website?

If you want to turn your website into a lead generation machine it only makes sense to work with the best in the business. Contact Black Door Creative in Rhode Island today to see what we’ve been able to do for other companies just like yours.

wasting money on bad website

Don’t Waste Money Promoting a Bad Website

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wasting money on bad websiteThere is an old expression – Don’t Throw Good Money After Bad – that seems especially pertinent in the digital age. That’s because business owners are waking up to the fact that they should be investing in search engine optimization, pay-per-click advertising, and social media marketing. However, pouring time and money into these campaigns is never going to result in real gains if their underlying websites aren’t strong enough.

To put it another way, you should never waste money promoting a bad website. No matter how expensive or creative your campaigns are, it just won’t work. To really build your brand and attract customers over the internet, you have to have a strong web presence to begin with. It’s the foundation for everything else you do online.

So, how do you know if your website isn’t good enough to promote? Here are a few tell-tale signs…

Your Web Design Looks Outdated

Behind all the technical ways to measure website performance, the reality is that you usually know when your pages don’t look as good as they should. If your web presence just appears old and outdated, then you shouldn’t spend money trying to get customers to view it. It will just hurt your credibility without leading to any new sales.

Your Web Content Doesn’t Do a Good Job of Selling Your Business

Average web content doesn’t give you any advantages in the market, but writing that is unclear or marked by typos and grammatical errors just convince prospects they don’t want to work with you. That kind of impression is almost impossible to overcome, and guiding traffic to pages with bad web content is simply a waste.

Your Business Website Isn’t Mobile-Friendly

Did you know that more than half of all the people using the internet right now are accessing the web through phones and tablets? If you don’t have a responsive web design that works well on smaller screens, customers are simply going to take their attention and money elsewhere. That means whatever you do in your online marketing campaigns won’t pay off.

Some Features on Your Business Website Don’t Work

If you have non-functioning links, missing images, or videos that don’t display on your business website, that’s going to create a lot of problems. It might cause browsers to crash, trigger security warnings, or just be annoying to people who were interested in buying something from you. And, it will sink your search engine optimization and PPC marketing efforts.

Stop Throwing Money Down the Drain with Online Marketing

Business owners dealing with any of these problems on their websites need to think twice before spending any money on internet marketing. Rather than worry about their search engine positioning, for instance, they should simply invest in a better web presence. That might be frustrating to hear, but we would rather that you have the truth.

Nothing you do to promote your website is going to show a positive return until that website can impress your customers and convince them to take the next step. Luckily, that’s something our team can help with.

Want a Great Website, Expert Advice, and Fair Creative Pricing?

At Black Door Creative here in Rhode Island, we specialize in building modern, functional, and affordable websites for small business owners. Better yet, we help them to get the kinds of results other digital agencies only promise.

If that sounds like the kind of service you expect from a creative team, then contact us today to schedule a free consultation so we can put our minds to work for you!

What Does Your Font/Logo Say About You? Is it Time for An Updated Logo?

By | Creative Services, Logo Developement, Uncategorized, Website Design and Development | No Comments

Great History of Typography

Here is a great info-graphic on typography. Fonts are an cornerstone of design. They come into play with logo design, print design, and many other media’s. There are over 90,000 typefaces available today. Read through and you can dive into the history of typography. What does your logo font say about your company? Do you know? Have you ever considered the message it is portraying to you potential customers? The font you use is important, if you want create a consistent brand message contact us today @ 781-510-1298 (Boston Area) or 401-339-4155 (Providence Area).


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