Category

Search Engine Optimization

Rhode Island SEO / Search Engine Optimization Services

SEO is the Process of Optimizing Your Organization to Show Up in Search Results.

We like to think of search engine optimization like a popularity contest with stringent guidelines added to the competition. One of the biggest things search engines want to see is valuable content. Questioning if your content is meeting your site visitor’s expectations? Using Google Analytics you are able to quickly evaluate metrics like how long people spend on your site, on a page and what your bounce rate is. A high bounce rate is a good indication of poor user experience. While this could be for a number of reasons, if site visitors enjoy and find value in your content they will stay on your website longer.

SEO vs. PPC: Which One Do You Need?

By Digital Marketing, Search Engine Optimization

Which is a better way to find customers through your business website: search engine optimization (SEO) or pay-per-click advertising (PPC)? Ask that question, and you will find that there are many different passionate opinions and viewpoints out there – not just amongst web designers and online marketing professionals, but even within groups of business owners themselves. But which group is right? Before we can get to that answer, let’s take a look at the pros and cons of each argument. What You Need to Know About SEO Proponents of organic search engine optimization will tell you that it’s more cost-effective over time to have customers find you in Google’s “normal” search listings than it is to pay for ad space. They’ll also tell you that a very low percentage of prospects actually click on paid ads and that PPC can get to be expensive very quickly. There are a lot…

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Local SEO

Why Your Business Needs Local SEO

By Search Engine Optimization No Comments

There isn’t a lot in the world of online marketing that can be thought of as universal. What works for one company or situation might be wrong for another. Web design is as much of an art as it is a science, and differences between products and services, branding identities, and targeted customer audiences all point towards unique solutions for different clients. However, it’s almost always the case that we recommend business owners have their websites optimized for local search engine optimization. It’s a step that makes sense for almost everyone, regardless of what market or industry the company is in. To help you understand why, let’s look at a few things you need to know… Local SEO Gives You a Competitive Boost Many business owners don’t realize this, but Google doesn’t handle all searches in the same way. In other words, what you see when you search a term…

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digital marketing concepts

5 Ways to Prepare Your Website for 2019

By Content Marketing, Search Engine Optimization, Website Design and Development No Comments

Is your business website ready for 2019? Or, like a lot of business owners, have you put off making little improvements and upgrades and put yourself at a competitive disadvantage over the last couple of years? Don’t worry if you haven’t been keeping up with the latest web design trends, or if you aren’t sure whether your site doesn’t have all the tools and features it should. In today’s post, we are going to run you through five fast and simple ways you can check your web presence to see if you’re prepared for a new year. Let’s start with something you might not have immediately considered… #1 Check Your Website’s Speed When most business owners think about the condition of their website they think in terms of aesthetics – the look, layout, images, etc. That’s certainly important, but speed is quickly becoming a big determinant of whether customers will…

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web site content

7 Proven Tips for Generating Great Web Content

By Content Marketing, Search Engine Optimization, Website Design and Development No Comments

Having unique and persuasive web content is essential to your online marketing success. That’s because what you write helps you to attract visitors from Google, to differentiate yourself from the competition, and to turn visits into customers. However, writing web content isn’t something most business owners are incredibly comfortable with. To help out, we turned to a veteran copywriter who has finished hundreds of websites for small businesses and Fortune 500 firms. Here is the advice he had to offer business owners who are struggling with their content. #1 Write for a Specific Person If you’re having trouble getting started with your web content, a good trick is to think about having your perfect customer sit right in front of you. Then, start thinking about things you would want them to know about your business. By writing for a specific person, you can make it easier to sharpen your thoughts…

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website traffic

What You Need to Know About Website Traffic

By Search Engine Optimization, Website Design and Development No Comments

Most of the business owners we work with like looking at general website statistics, and in particular stats relating to traffic. They love seeing that hundreds or thousands of people have come to their pages through Google, Facebook, and PPC ads. Usually, their interest is in knowing whether more or fewer customers are finding their way to the company online. Beyond that, they tend to not have much interest in the figures themselves. However, if you’re a business owner or manager who wants to attract customers over the internet, then you should know a little bit more about your website traffic statistics. In particular, you should get together with your web design team on a regular basis to review a few key success indicators. Let’s look at the figures you should be paying the closest attention to… Web Visitor Stats and Trends We should start with the one set of…

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5 affordable ways to boost online marketing

5 Instant, Effective, and Affordable Ways to Boost Your Online Marketing

By Digital Marketing, Search Engine Optimization, Social Media Marketing, Website Design and Development No Comments

Contrary to popular belief – and what some of our competitors might tell you – getting better online marketing results doesn’t have to involve designing and launching a brand-new website. There are times when you should take that step, of course, but it can sometimes be just as smart (and a whole lot more cost-effective) to make small and immediate improvements to the website you have. For some business owners and managers, making inexpensive tweaks might be the only choice if budgets are tight. A lot of web designers don’t like to admit this, but there are little things you can do to boost the effectiveness of your online marketing campaigns that don’t require a lot in terms of effort or money. They won’t save you if you have a bad website, but they can go a long way towards helping you get more returns from a good one that…

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SEO

How to Get Huge Value From a Small Business SEO Campaign

By Search Engine Optimization No Comments

Almost every small business owner decides to give search engine optimization (SEO) a try at some point or another. It’s not hard to understand why: with more than 4 billion searches a day, Google can send you more business than you could ever get from a billboard, mailing campaign, or referral network. While the benefits of a strong SEO effort might be obvious though, the path to a high Google search ranking isn’t so clear. In fact, most of the new clients we talk to will admit that their past campaigns yielded little or nothing in the way of results. That’s true despite the fact that many of them put a lot of time and money into improving their search visibility. We don’t want to see you put your resources into a project that doesn’t pay off. So today, we want to share a set of easy steps you can…

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Responsive Web Design

What is Responsive Web Design?

By Client Services, Creative Services, Search Engine Optimization, Website Design and Development, Wordpress Development One Comment

Responsive web design means making a website look eye-popping on a desktop computer, and on a smartphone or tablet. For the most part this is easier said than done. A website looks different on a mobile device. That means that you, or your design firm, need to put a conscious effort into making a website responsive. It’s no longer enough to simply make a website look great on a computer. For example, imagine that you have an article about the tourism industry in Rhode Island. Your website is probably going to include lots of pictures. These pictures may look excellent on a computer, and too small on a smartphone. To make a website responsive, a web design firm might take one large picture of Providence or Newport and replace it with two smaller ones. On a mobile screen these will stack on top of each other, creating a better user…

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Understanding Local SEO for Business

By Search Engine Optimization No Comments

Local SEO for Businesses Every business can agree that SEO is useful. In fact, every minor and major business with an online presence has incorporated SEO into their marketing strategy. As such, getting to the top of national search engine results has become a whole lot of competition. And it’s not all about the position, but about the traffic. You may be ranked #1 and get 100 views, or be ranked #7, and get your business 1000 views. Which is more important? The traffic, of course. In addition, you’ll want organic traffic that converts. For small businesses operating around their vicinity, competing with global brands beats purpose. Look at it this way: When you compete for a keyword related to your products (like home furniture) on a national scale, you’re competing with every similar company in the country for traffic. In addition, you may be offering services only in a specific…

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Small Business website Analytics

Tips on how to dominate Local Search Results

By Search Engine Optimization No Comments

Local SEO is essential for all small and local businesses, from general contractors & landscapers, to restaurants & accountants. Local SEO helps your business to show higher on the page for local-related searches on Google, Yahoo, Bing, and other search engines. 1 in 3 searches on Google is a local search 4 in 10 people do a local search everyday 70% of online searchers will use local search to find offline businesses 1. Use your Location Keyword In Title Tag And H1 Tag It’s important to use the location name you serve in your product page(s) title tag and h1 tag to help rank for searches from users in your location. 2. Your Local Phone Number It’s important that the phone number displayed on your website is a local phone number for the area you are trying to show up for in local searches. 3. Schema Markup Schema.org was launched in 2011, but…

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