Which is a better way to find customers through your business website: search engine optimization (SEO) or pay-per-click advertising (PPC)? Ask that question, and you will find that there are many different passionate opinions and viewpoints out there – not just amongst web designers and online marketing professionals, but even within groups of business owners themselves.
But which group is right? Before we can get to that answer, let’s take a look at the pros and cons of each argument.
Proponents of organic search engine optimization will tell you that it’s more cost-effective over time to have customers find you in Google’s “normal” search listings than it is to pay for ad space. They’ll also tell you that a very low percentage of prospects actually click on paid ads and that PPC can get to be expensive very quickly.
There are a lot of merits to that argument, of course. PPC does entail spending money, while organic search marketing doesn’t cost you anything on a per-visit basis. And, a good search rankin