A golden rule of search engine optimization (SEO) is that domains become more valuable over time. The longer your website is around, the more chance there is for buyers to know and trust it. And of course, Google places more authority on established domains.
It is precisely the value of having an established web address that leads entrepreneurs to buy out online competitors already receiving search traffic, and to redirect popular pages to new destinations rather than abandon them. But what about moving in the other direction? Could it ever make sense to give up on a domain you have been using and start fresh for SEO purposes?
Although it would be rare to make such a move, there are a couple of times when you might consider making such a switch. Let’s look at each one.