Do you feel like your search engine and social media marketing campaigns fell off a cliff last March? Lots of business owners we know went through the same thing. With all that was happening in the world (and the economy) you can be forgiven for having a hard time keeping up with Google, Facebook, and your other lead-generation channels. That’s especially true if you’re the entrepreneurial type who tends to do it all on your own.
Setbacks are just that, however, and a temporary break in focus and motivation doesn’t have to derail your plans for digital domination. What’s more, this is the perfect time to recommit your search and social media strategy. Economists and experts think the return to normal life and spending is just around the corner, so this is your chance to get ahead of the game.
Find a Very Tight Focus
Managing search and social campaigns is difficult when you cast a wide net. There are simply too many groups to target and too many activities to stay on top of. By bringing your focus down to a smaller group of prospects – the slice of the market that could make the biggest short-term difference in your bottom line – you make the entire effort more manageable. Think carefully about the kinds of people or companies you would want to win as clients in the next 90 days and then focus on your message for them.
Put Yourself on a Limited Action Plan
This is another point that’s related to focus. It’s easy to get overwhelmed when you’re trying to write multiple articles every week while also posting to Facebook, Instagram, Twitter, and LinkedIn (plus other social sites that are relevant to your market). Trim your “to-do” list down by focusing on a few activities and channels that make sense for your schedule. Stick to one or two updates per week. Then, after you see the results, you can put more time and effort into the project.
Increase Your Knowledge Gradually
Lots of business owners struggle with search engine optimization and social media because they lack the necessary knowledge base to plan their campaigns. You might have a mountain of learning to do, but you don’t have to climb it all at once. Try reading a book every few weeks, or devote 15 minutes a day to studying online marketing topics on YouTube. You may not become an expert, but in a few months, you’ll know more than many of your competitors.
Get Help When and Where You Need It
If you’re truly too busy to generate content for your site or social feeds, then you might look to outside resources for help. Online marketing doesn’t have to be an all-or-nothing proposition; you can work with a firm like ours to round out some pieces of the puzzle (like content creation, for example) that you don’t have the time, talent, or skills to tackle. Keeping the parts of your project that suit you is a good way to stay engaged and reduce your monthly budget without sacrificing results.
Start to Branch Out
Eventually, as your search and social campaigns start to bear fruit, you may decide to branch out to new audiences, social channels, and content types. That’s only natural, and it can lead to big things. What you don’t want to do, however, is make that leap until you already have your starting schedule and budget under control. To put this another way, make sure you can maintain your existing efforts profitably before jumping into something bigger. That will help ensure you don’t find yourself starting from zero again in the future.
Need Knowledgeable and Affordable Online Marketing Advice?
If you’re looking for online marketing advice you can actually use, we have a couple of options you might love. One is to return to our blog again soon for another insightful article. Or to take things further, contact us today for a free consultation focused on your situation and challenges.
It won’t cost you anything to talk with our team about your ideas going forward, and you won’t pay a dime until you’re convinced we can help. There is nothing to lose, so why not schedule your appointment now?