We hear versions of this question all the time. It’s understandable that business owners want to know whether they’ll see a positive return on investment when they contact us for web design and online marketing work. However, we think this isn’t actually the best thing to ask. Instead, what new clients should want to know is how exactly they can find the value in a new website.
In other words, the focus should be on all the different ways you can improve your bottom line with the right creative team. With that in mind, today we want to look at a few of the ways you can profit directly and immediately from an improved web presence. Let’s start with the most obvious benefit…
Sales, Leads, and Walk-in Visits
When you have a great website, backed up with a targeted online marketing plan, you can generate new revenue almost immediately. That money could come from online sales, phone inquiries, or even walk-in visits.
That’s because it doesn’t necessarily matter how you close the deal with new customers. What’s important is that you can use your website to reach out to more of them using Google, social media, online ads, and email. Obviously, most of our clients consider this to be the biggest benefit of investing in web design, but it’s certainly not the only way to make your project profitable.
Better Credibility With New Customers
Almost anyone who considers doing business with you is going to visit your website. Most will do so even before they have ever spoken to you or stopped by an office or retail location. So, your website gives you a chance to make a good first impression.
That first impression is crucial because it can set the tone for so many interactions that are going to occur later. When people are impressed with what they see about you online, they are more likely to take the next step and less apt to question your pricing. Additionally, people feel more comfortable referring you to their friends and colleagues when they know your website makes you look credible and professional.
Less Time Spent on Customer Service
We often think of the customer service role of a business website as being a “hidden” feature that a lot of new clients tend to overlook. It isn’t the kind of thing that jumps immediately to mind when you’re considering a project, but the results can be enormous.
When you have items like user guides, instructional videos, frequently asked questions, and account update features on your business website, buyers don’t have to call you to find the answers they need. That makes doing business with you more convenient for them, while at the same time reducing the hours you and your team need to spend on the phone solving problems.
Customers aren’t the only ones checking out your website deciding whether to work with you. Potential employees do it, as well.
When you have a great website that makes your business look like a good place to work, it helps you to attract stronger job candidates. Over time, that can give you a big advantage over your competitors. And, you can even use your website to manage employees with schedules, guides, handbooks, and other interactive tools.
Your Web Design Partner in Rhode Island
If you need a great business website and a plan to use it in a way that puts more money in your pocket, then our team is here to help. Contact Black Door Creative today to schedule a free consultation and learn more about our work.