Every business owner loves to get a great deal. But when you’re choosing a web design firm to work with it can be tough to know if you’re paying too much or too little. If you try too hard to save money you could end up with a website that won’t help you meet your business goals. But on the other hand, you don’t want to find yourself paying huge rates for extras you don’t need.
This can represent a huge challenge for a lot of entrepreneurs and executives. That’s because on the one end of the spectrum there are freelancers and independent designers who charge very low rates. On the other end of the scale are enormous advertising and marketing agencies with hundreds of employees. How can you choose the right option?
Finding the Right Web Design and Online Marketing Fit
There isn’t any set answer, of course, but here are two things to consider:
First and foremost, you always want to come into the process thinking about results. The best value in web design is the one that helps you grow your business. Everything else is secondary.
Beyond that, the trick is usually to find a firm that has the capabilities you need, without the overhead you don’t. So, you want to hire someone who has enough designers and programmers to keep your project moving along, but not necessarily one with huge offices and billboards all across the city.
In practice, this means most small and medium-sized businesses will want to find a web design company with between 5 and 20 employees. That’s the sweet spot where you aren’t relying on a single person to finish your website, but also aren’t paying enormous agency rates.