Are you thinking of launching a new business, or making some changes to your existing business website? If so, then you might be wondering what kind of content management system (CMS, WordPress) to start with.
Naturally, your web design and development team is going to have some suggestions. However, we hope you’ll strongly consider building your business website on WordPress. Not only is it the world’s most popular CMS, but it brings several unique advantages. Here are just a few business owners should know about.
WordPress is Very Inexpensive
WordPress itself is entirely free to use. That’s not something you can say about every CMS. Besides, there are thousands of no-cost or very inexpensive plug-ins you can use to integrate shopping carts, inventory tools, currency converters, scheduling apps, and so much more. Add together what you would have spent on these with a different CMS, and it’s easy to see how you can save thousands upon thousands of dollars.
WordPress is a Versatile CMS
Although WordPress was originally created as a blogging platform, today, it can be used for almost anything. There are millions of business websites built on WordPress, including e-commerce sites, B2B marketing portals, websites for educational institutions, membership groups, and so much more. The applications for the CMS keep growing. No matter what you want to accomplish on the internet, you can do it with WordPress.
They Have a Built-in SEO Advantage
One key aspect of the blogging roots behind WordPress remains, though: it has a built-in capability to let you add new content that is easily picked up by Google’s search engine spiders. That’s very helpful if you engage in content marketing or want to pull in customers from Google. Given that search engine optimization (SEO) is the cornerstone of virtually any online marketing plan, it only makes sense to choose a CMS that is highly visible to search spiders.
WordPress Can be Stable and Secure
Because it is so widely used and tested, any security or performance issues with WordPress tend to be discovered very quickly. Throughout its history, it has been a very stable platform and one that is safe and easy to use. Contrary to what you may have heard, WordPress websites aren’t easy to hack into. However, just like any CMS, it’s essential to keep your software up-to-date and your passwords away from people who could steal from you.
Want to Learn More About Business Web Development?
If you have questions about WordPress development or want a quote for the design of a new business website, now is a great time to talk to the Black Door Creative team in Providence. Contact us today so we can schedule a complimentary consultation and get you the answers you need!