Almost every week we talk with business owners who express an interest in getting a new website but don’t know whether it’s the right time to make a change. We can understand because they have a point – your business website isn’t like a car or truck. You won’t see a blinking light that tells you when it needs to be replaced.
However, that doesn’t mean there won’t be any obvious signs when it’s time to update or upgrade your web presence. Today, we want to point out a few of the most obvious signals that you need the help of a talented business web design team…
You Hate the Way Your Website Looks
The biggest reason to update your website is also the simplest. If you simply don’t like the way it looks, or think the web content you have isn’t doing a good job of promoting your unique advantages to customers, then you should make some changes ASAP.
There is more competition than ever on the internet, so don’t make things easier for the other businesses in your area by putting something online that doesn’t meet your own standards.
You Have Website Performance Issues
It can be easy to ignore small issues with your website, but they can often be hiding bigger problems. For instance, if you have plug-ins that don’t function correctly, it could be a sign that your pages are out of date. That might mean missing features or even data security problems.
Other symptoms of an underperforming website include pages that load slowly, a lack of mobile compatibility, or links that don’t move visitors correctly from one section to another. These are all signs you need immediate assistance from a professional creative team.
Your Business Has Changed
Sometimes, even a great website has to be replaced simply because the underlying business has changed. For example, if your pages sell products that no longer exist, reference employees that have left your company, or invite customers to check out retail locations that are long gone, it’s going to hold your company back.
As a general rule of thumb, you should look at making updates to your website any time your business changes in a substantial way.
Your Competitors Are Passing You By
There is something to be said for keeping up with the competition, particularly when your customers and prospects can visit them with a single click of a mouse. When one of your close competitors launches a new website, or enters the market with a sleek web presence that blows yours away, don’t sit back and watch.
While it’s never a good idea to copy other businesses in your market, you can be aware of what they’re doing and stay a step ahead.
Your Bottom Line is Suffering
If your business seems to be hurting, particularly when it comes to online leads or sales, that might be a very big hint that it’s time to make some improvements to your website. The same goes for big decreases in the number of search engine visits you receive or email subscribers you hold onto.
Ultimately, the point of having a website is to help your company make more money. If that isn’t happening that you should hire a team of designers to work on the problem before things get worse.
Need Help Improving or Renovating Your Business Website?
If it’s time to take your ordinary business website and turn it into something special, contact the experts at Black Door Creative to schedule a free consultation today. We will be happy to review your existing designs and marketing materials with you to show you exactly how we can help.