Are You Overlooking Someone Important on Your Website?

multiple website personalitiesOne of the best things you can do, to give your business website focus and encourage conversions, is to think about your target audience. You want your pages to be designed and written for a specific type of persona so that it resonates with their needs, knowledge level, and emotional hot buttons.

However, while most business owners and executives will have an easy time identifying one or more buyer personas, we try to remind them that there are other audiences for their content, t