Online presence matters. In this digital age, if you’re not searchable, it’s almost like you don’t exist – and in the context of business, that means your business doesn’t exist either.

With more and more people preferring to do transactions online, it has become important for agencies and freelancers to establish an online presence, not just on social media, but more importantly, where search engines can easily find you: your own website.

But isn’t that technical? Do you feel like your skills aren’t enough to create a website? Maybe your interests don’t really lie in coding and programming? Well, no worries. This 2025, that’s no longer a problem because website builders are now readily available. These platforms have simplified the website creation process and now allow users to:

• build and launch a website without needing to code
• choose from a wide range of templates that match your brand
• showcase your work and skills through a professional portfolio
• help small businesses grow their visibility and engage with customers
• use AI tools to assist with content creation and website management

So, whether you’re a startup launching your brand online, an agency looking to establish a space for your services, or a freelancer wanting to build a professional portfolio, you can finally make it happen with the help of website builders. There’s truly a website builder out there for you, regardless of your technical background or business needs. You can check out Cybernews’ comprehensive article on the best website hosting for small business for a deeper look into available web hosting and website builder package bundles, and identify which provider might suit you best. 

To learn more about website builders, keep reading for more.

What are the Qualities to Look for in a Website Builder?

Be warned: not all website builders offer the same thing. Those targeted ads that keep popping up on your screen may look tempting and feel like such a great deal, but always be mindful of red flags. Don’t get swayed by exaggerated promises without doing your own review to avoid putting your agency or personal data at risk. 

When choosing the best web hosting, consider the following:

• Ease of Use. These platforms are built on a promise of a simple experience, but some can still be tricky to navigate. During a free trial, explore how intuitive the platform is. Can you easily move blocks around, adjust layouts, and match the design with your brand or personal style?
• Design. With so many templates and design options available, it’s easy to get drawn in and sign up right away. But design shouldn’t be your only focus. Sure, it’s great to reflect your agency’s identity or personal style through your site, but also ask: are the designs user-friendly? Will they slow down your site? Are the templates included in your subscription, or do they cost extra?
• Features. What key features come with the package you’re eyeing? Are there AI tools to help with content creation? Will they support your SEO efforts so your site can reach more potential clients? Can you create forms for signups, subscriptions, or contact? How easy is it to integrate social media? 
• Cybersecurity. The first half of the year saw many websites, both from big companies and individual users, fall victim to cyberattacks. Look into what security measures the website builder follows. Does it use a valid and updated SSL certificate? What protocols are in place to protect your data?
• Customer Support. Even though website builders are made for DIY setups, you might run into technical issues along the way. Having access to responsive support matters. Make sure your chosen provider can assist you through your website building journey – from planning to launching your website.
• Bundles Offered. Obviously, budget plays a big role in choosing the best website builder. Take time to review what’s included in each plan. Don’t be lured by super cheap deals that might compromise your site’s performance, mobile responsiveness, SEO, or worse, your data security.

Best Website Builders for Agencies & Freelancers in 2025: Top Picks & Insights

Okay, now we’ve come to the most interesting part: the top website builders of 2025.
We know how time-consuming it can be to search and review all the website builders that show up after typing in the search bar. That’s why we consulted experts to help curate this list and highlight the best website builders for agencies and freelancers. These platforms are easy to customize, flexible to your needs, built for optimization, integrate with other tools, and can scale as your agency grows or as your freelance career takes off.

• Wix

When it comes to website building, Wix remains one of the best all-around solutions. It’s versatile and can adapt to whatever niche you want your website to serve. It offers SSL encryption and even comes with a free domain for one year. Other standout features include:

• AI integration tools

• Mobile-friendly design
• Intuitive, hassle-free drag-and-drop feature

• Hostinger

Another trusted name among agencies and freelancers is Hostinger. If you’re looking to showcase your services or create a space where clients can explore what you offer, Hostinger includes e-commerce functionality to help clients easily choose and book your services. The platform also features:

• • Easy drag-and-drop customization
  • AI-powered tools to quickly get your business online, plus marketing tools to build and optimize campaigns

• A 30-day money-back guarantee, in case you don’t get satisfied with the website builder services they offer

• Bluehost

WordPress has always been one of the leading platforms for building websites. But if you’re not ready to go all technical with content management systems, Bluehost offers a more beginner-friendly alternative that’s still optimized for WordPress. It’s a great choice for agencies or freelancers who want something powerful but easier to manage. Some of its key features include:

• Built-in SEO tools to help you organically reach more people
• 24/7 customer support
• Intuitive WordPress tools for content creation and design

The Best Website Builders of 2025: In a Nutshell

If you’ve reached this part, this is your sign to finally claim your space online. There’s no need to feel fear. Website builders have made it super simple for both agencies and freelancers.

With easy-to-use interfaces, bundled web hosting for seamless setup, and customer support to guide you every step of the way, building your online presence is no longer a far-off goal. And if you’re ready to take things to the next level – from web design to marketing and branding – you can always partner with Black Door Creative. Let’s make the most out of 2025 together!