Marketing for small business

What Small Businesses Really Need to Grow in 2015

By Client Services, Creative Services No Comments

Over the next few weeks, you’ll undoubtedly come across dozens of articles telling you all about what small businesses need to grow in 2015. The problem is, they won’t necessarily agree – some authors and experts are going to insist Internet marketing and advertising are the key; others will prefer more traditional tactics like direct mail or focused branding efforts. So who should you believe? What does your small business really need to grow in the coming 12 months? How can you generate more leads and sales without spending a fortune? The answer isn’t as complicated as you might expect. In fact, it’s hiding in plain sight. The reality is that there isn’t any real distinction between online or offline marketing anymore. Your mobile web marketing might need to be focused and compelling, for example, but so do your postcard mailers. And they all have to tell the same basic…

Read More

The Simple Way This Facebook Contest is Driving a 30% Conversion Rate

By Social Media Marketing No Comments

If you’re reading this you’re likely interested in how to get a 30% conversion rate on your Facebook contest. On January 17th Heyo customer and CEO of Out and About Marketing, Milena Regos, launched a Facebook contest for her client, Squaw Valley. Squaw Valley wanted the contest to drive additional likes for the page in addition to capturing fan emails. Over the first 11 days, the campaign has converted at over 30% and helped drive 6,975 new likes. If you’re interested in getting more likes, capturing more emails, and driving a 30% conversion on your Facebook contests, keep reading. Like most people, your landing pages likely convert around 2-5%. So what does Squaw Valley have that us mere mortals don’t? Squaw Valley used the Heyo Contest Template which incorporates 3 critical features required to run a Facebook campaign that converts at 30%, like a pro :   1. The Incentive…

Read More
Small Business website Analytics

Tips on how to dominate Local Search Results

By Search Engine Optimization No Comments

Local SEO is essential for all small and local businesses, from general contractors & landscapers, to restaurants & accountants. Local SEO helps your business to show higher on the page for local-related searches on Google, Yahoo, Bing, and other search engines. 1 in 3 searches on Google is a local search 4 in 10 people do a local search everyday 70% of online searchers will use local search to find offline businesses 1. Use your Location Keyword In Title Tag And H1 Tag It’s important to use the location name you serve in your product page(s) title tag and h1 tag to help rank for searches from users in your location. 2. Your Local Phone Number It’s important that the phone number displayed on your website is a local phone number for the area you are trying to show up for in local searches. 3. Schema Markup Schema.org was launched in 2011, but…

Read More

Web Design mistakes your business could be making

By Website Design and Development No Comments

Nowadays, websites represent hubs for businesses of all size and shapes. However, as a small business, your web design can be a very important component of your marketing along with branding initiatives. A single flaw risk turning away a valuable possible client. Although it’s crucial to make it simple for prospective customers to discover your company’s website, additionally you need to ensure you’re meeting their needs regarding the general user experience, content, and overall look. A poorly created website can cost you thousands of dollars upfront, but even more concerning is the losing of potential profit you may encounter from the poor design and functionality. Your website development process is undoubtedly tedious, but keeping away from common Web design blunders can help your bottom line blossom in the end. Below are a few blunders you could be making: You have disregarded your own market. It’s simple to forget about your…

Read More

Is Email Marketing Dead?

By Creative Services, Email Marketing No Comments

Email Marketing can be a small business best friend when it comes time for a big marketing push. Recently we have heard grumblings that email marketing is not efficient enough to attract customers. We think email marketing has its place right beside your website design as one of the most powerful and important marketing tactics you can use as a small business. Email marketing is still extremely cost efficient for general marketing and is evolving into companion to other marketing and web development strategies. Brought to you by Email Marketing Software from Marketo

Read More

What Does Your Font/Logo Say About You? Is it Time for An Updated Logo?

By Creative Services, Logo Design No Comments

Great History of Typography Here is a great info-graphic on typography. Fonts are an cornerstone of design. They come into play with logo design, print design, and many other media’s. There are over 90,000 typefaces available today. Read through and you can dive into the history of typography. What does your logo font say about your company? Do you know? Have you ever considered the message it is portraying to you potential customers? The font you use is important, if you want create a consistent brand message contact us today @ 781-510-1298 (Boston Area) or 401-339-4155 (Providence Area).

Read More

Making your Website Multilingual

By Website Design and Development No Comments

When thinking about the structure and the audience your website will bring in it is becoming more and more important to ensure your website can be viewed and read by as many visitors as possible. When we speak with our clients about starting there web design we always bring up the ability to make there website translatable across numerous languages. While some browsers such as Chrome, already have a built in translation feature, we cannot rely on the fact that everyone is using the Chrome browser. Fortunately, there are some great options for adding multilingual support your website. We’ve done a few so far and have used these two approaches. Automatic Web Design Translation: This option creates a universal translation of all elements across your website. Automatic translation can be beneficial if you are in a time crunch or just want to provide your visitors an easy way to view…

Read More

Why good web design is so important for small business

By Website Design and Development No Comments

 Importance of Web Design for Rhode Island Small business’s A precise web development strategy and a good web design is all that small businesses will need to promote their business, services and products. In this world of competition, large corporations spend millions of dollars every year for promotion. But this is not possible for small organizations as they do not have that much money, power and resources. The only option to promote their business is through the internet. In the global platform of internet, the small business can benefit from both SEO and SEM. However, for this, they must have a web development strategy along with a good web design. In today’s every changing world, most small businesses heavily depend on Search Engine Optimization and Search Engine Marketing.  As they are more target specific, cost effective, more consistent and have a greater coverage, everyone is using the internet for promotion….

Read More

How your small business can benefit from an SEO plan

By Creative Services No Comments

Rhode Island Small Business SEO Services It has been always difficult for small businesses to promote their business and products against the dominant market leaders who always have more money, support and acceptability. However, SEO or Search Engine Optimization is a helpful strategy for small businesses to get back at the big guns. To be honest, SEO is the only way for small business to get noticed and promote their products to millions of people throughout the world. Even if they might not have that much of money to spend on advertisement, they can still compete head to head with anyone regardless of its market share, size and resources. So how does SEO and search engine marketing or SEM works? It all starts with the rising supremacy of internet and search engines like Google, MSN and Yahoo. Now a day, everyone looks for their favourite products or information on the…

Read More

Effective Email Marketing for your business

By Creative Services, Email Marketing No Comments

Email Marketing and the right way to do it is kind of an unknown among many business’s. What is the proper way for you to market? How many times should you send out a marketing message and who should your email marketing message be sent to? Those are all great questions, The purpose of this article is to help answer some of these questions even if you are not one of our email marketing customers in Rhode Island or Massachusetts. Truths about Email Marketing: Email Marketing is cost-effective. There are costs involved in email marketing, such as copywriting and design, your production and delivery costs are significantly cheaper than that of direct mail. For the same amount, you can send out around a hundred emails for every direct mail letter. Email builds relationships. While email may not be the only method that helps connect you with your audience, it’s the least intrusive—enabling the…

Read More