Web Design for Mobile Phones

Does Your Business Need A Mobile-First Web Design?

By Website Design and Development, Wordpress Development No Comments

If you’re thinking about getting a new website for your business, or just check out the occasional article on internet marketing, then you have probably already heard about the trend towards “mobile-first” web design. And, you might be wondering whether it’s something you need. To find the right answer to that question, you first have to understand what mobile-first web design is all about. Essentially, it’s just a recognition that in 2018 mobile phone and tablet users make up more than half of all internet traffic. Industry forecasters estimate that two-thirds or more of all web surfers will be using mobile devices by the end of 2020. Knowing that, it can make sense to simply design your business website with mobile users as your first priority instead of simply making your layout and content compatible smaller screens. In other words, mobile-first web design is all about assuming your customers will…

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5 affordable ways to boost online marketing

5 Instant, Effective, and Affordable Ways to Boost Your Online Marketing

By Digital Marketing, Search Engine Optimization, Social Media Marketing, Website Design and Development No Comments

Contrary to popular belief – and what some of our competitors might tell you – getting better online marketing results doesn’t have to involve designing and launching a brand-new website. There are times when you should take that step, of course, but it can sometimes be just as smart (and a whole lot more cost-effective) to make small and immediate improvements to the website you have. For some business owners and managers, making inexpensive tweaks might be the only choice if budgets are tight. A lot of web designers don’t like to admit this, but there are little things you can do to boost the effectiveness of your online marketing campaigns that don’t require a lot in terms of effort or money. They won’t save you if you have a bad website, but they can go a long way towards helping you get more returns from a good one that…

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SEO

How to Get Huge Value From a Small Business SEO Campaign

By Search Engine Optimization No Comments

Almost every small business owner decides to give search engine optimization (SEO) a try at some point or another. It’s not hard to understand why: with more than 4 billion searches a day, Google can send you more business than you could ever get from a billboard, mailing campaign, or referral network. While the benefits of a strong SEO effort might be obvious though, the path to a high Google search ranking isn’t so clear. In fact, most of the new clients we talk to will admit that their past campaigns yielded little or nothing in the way of results. That’s true despite the fact that many of them put a lot of time and money into improving their search visibility. We don’t want to see you put your resources into a project that doesn’t pay off. So today, we want to share a set of easy steps you can…

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Responsive Web Design

What is Responsive Web Design?

By Client Services, Creative Services, Search Engine Optimization, Website Design and Development, Wordpress Development One Comment

Responsive web design means making a website look eye-popping on a desktop computer, and on a smartphone or tablet. For the most part this is easier said than done. A website looks different on a mobile device. That means that you, or your design firm, need to put a conscious effort into making a website responsive. It’s no longer enough to simply make a website look great on a computer. For example, imagine that you have an article about the tourism industry in Rhode Island. Your website is probably going to include lots of pictures. These pictures may look excellent on a computer, and too small on a smartphone. To make a website responsive, a web design firm might take one large picture of Providence or Newport and replace it with two smaller ones. On a mobile screen these will stack on top of each other, creating a better user…

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Social Media Marketing

Four Ways You Can Use Social Media to Benefit Your Business

By Digital Marketing, Social Media Marketing No Comments

For many small businesses owners, social media may seem daunting and unprofitable.  After all, time is money and having a strong social media presence takes time.  However, according to the Pew Research Center, 74% of online adults are on some social media site and many consumers turn to social media when making their purchasing decisions.  As a small business owner, these are statistics you can’t afford to ignore. Social media management may be easier than you think.  Here’s a look at how an active social media presence can benefit your business and how to best use it to your advantage:    Build Your Brand.  One of the best ways to create brand awareness and loyalty is through social media.  Social media allows you to interact with consumers on a daily basis and gives your brand credibility.  In fact, consumers are more likely to purchase products from brands that they follow…

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Understanding Local SEO for Business

By Search Engine Optimization No Comments

Local SEO for Businesses Every business can agree that SEO is useful. In fact, every minor and major business with an online presence has incorporated SEO into their marketing strategy. As such, getting to the top of national search engine results has become a whole lot of competition. And it’s not all about the position, but about the traffic. You may be ranked #1 and get 100 views, or be ranked #7, and get your business 1000 views. Which is more important? The traffic, of course. In addition, you’ll want organic traffic that converts. For small businesses operating around their vicinity, competing with global brands beats purpose. Look at it this way: When you compete for a keyword related to your products (like home furniture) on a national scale, you’re competing with every similar company in the country for traffic. In addition, you may be offering services only in a specific…

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Marketing for small business

What Small Businesses Really Need to Grow in 2015

By Client Services, Creative Services No Comments

Over the next few weeks, you’ll undoubtedly come across dozens of articles telling you all about what small businesses need to grow in 2015. The problem is, they won’t necessarily agree – some authors and experts are going to insist Internet marketing and advertising are the key; others will prefer more traditional tactics like direct mail or focused branding efforts. So who should you believe? What does your small business really need to grow in the coming 12 months? How can you generate more leads and sales without spending a fortune? The answer isn’t as complicated as you might expect. In fact, it’s hiding in plain sight. The reality is that there isn’t any real distinction between online or offline marketing anymore. Your mobile web marketing might need to be focused and compelling, for example, but so do your postcard mailers. And they all have to tell the same basic…

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The Simple Way This Facebook Contest is Driving a 30% Conversion Rate

By Social Media Marketing No Comments

If you’re reading this you’re likely interested in how to get a 30% conversion rate on your Facebook contest. On January 17th Heyo customer and CEO of Out and About Marketing, Milena Regos, launched a Facebook contest for her client, Squaw Valley. Squaw Valley wanted the contest to drive additional likes for the page in addition to capturing fan emails. Over the first 11 days, the campaign has converted at over 30% and helped drive 6,975 new likes. If you’re interested in getting more likes, capturing more emails, and driving a 30% conversion on your Facebook contests, keep reading. Like most people, your landing pages likely convert around 2-5%. So what does Squaw Valley have that us mere mortals don’t? Squaw Valley used the Heyo Contest Template which incorporates 3 critical features required to run a Facebook campaign that converts at 30%, like a pro :   1. The Incentive…

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Small Business website Analytics

Tips on how to dominate Local Search Results

By Search Engine Optimization No Comments

Local SEO is essential for all small and local businesses, from general contractors & landscapers, to restaurants & accountants. Local SEO helps your business to show higher on the page for local-related searches on Google, Yahoo, Bing, and other search engines. 1 in 3 searches on Google is a local search 4 in 10 people do a local search everyday 70% of online searchers will use local search to find offline businesses 1. Use your Location Keyword In Title Tag And H1 Tag It’s important to use the location name you serve in your product page(s) title tag and h1 tag to help rank for searches from users in your location. 2. Your Local Phone Number It’s important that the phone number displayed on your website is a local phone number for the area you are trying to show up for in local searches. 3. Schema Markup Schema.org was launched in 2011, but…

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