7 Pay-Per-Click Internet Advertising Dos and Don’ts

Wondering what you should be doing with your pay-per-click (PPC) advertising campaigns right now?

You certainly aren’t alone. We are fielding calls every day from new clients who are struggling to manage the ads they have running on Google, Facebook, and other platforms. They know they can’t afford to stop looking for new customers in the middle of a pandemic and economic downturn. At the same time, those very same economic conditions are making it hard for them to run their ads profitably. On top of it all, they may be worried that things will change going forward and they won’t know how to adapt.

That’s a lot to unpack, but luckily, we have a good starting point for you to work with. Here are seven simple do’s and don’ts for advertising online for your business.

#1 DO Pause or Cancel Underperforming Ad Groups