Category

Website Design and Development

Responsive Web Design

What is Responsive Web Design?

By | Client Services, Creative Services, Search Engine Optimization, Website Design and Development, Wordpress Development | No Comments

jbm_web_designResponsive web design means making a website look eye-popping on a desktop computer, and on a smartphone or tablet. For the most part this is easier said than done. A website looks different on a mobile device. That means that you, or your design firm, need to put a conscious effort into making a website responsive. It’s no longer enough to simply make a website look great on a computer.

For example, imagine that you have an article about the tourism industry in Rhode Island. Your website is probably going to include lots of pictures. These pictures may look excellent on a computer, and too small on a smartphone. To make a website responsive, a web design firm might take one large picture of Providence or Newport and replace it with two smaller ones. On a mobile screen these will stack on top of each other, creating a better user experience.

Why is it Important to Have a Responsive Website?

Having a responsive website is important because of how many people access the internet from a mobile device. In 2015, 1.9 billion people will use the internet on a smartphone or tablet. In fact, 25% of people worldwide will only access the internet from a mobile platform. That’s a huge share of internet users that you cannot afford to not cater to.

The problem with traditional web design is that 44% of people claim that navigating a site on a mobile device is difficult. If a smartphone user has a problem accessing a site they’re going to be less likely to return. This is especially true for potential customers who only use the internet from a smartphone or tablet.

Another reason it’s important to have a responsive website is that it will increase your search engine rating. Google and other search engines check websites to see if they are compatible with mobile platforms. If they are, they’re more likely to send traffic to your site. If you’re selling a product, mobile traffic can be lucrative, as 69% of tablet users report using their device to make a purchase in the last thirty days.

What Can You Do to Improve Your Website?

If you don’t have a website yet then you want to be sure to talk to your web designer about creating a responsive site. You should ask them about their experience with making responsive pages and about how they will make your site easy to use on a mobile platform. The firm you’re talking to should be able to confidently answer all your questions.

On the other hand, there are two easy ways you can improve your website if you already have one. The simplest way is to load your website on your phone and go through it page by page, creating a list of problems that you encounter. For example, some text may be too small to read, certain images might render poorly, or it may be difficult to click different links. Take that list of problems to your web designer and work through them.

Another way to improve your website is to analyze it using this tool from Google. It will assess your website and point out any potential problems that a mobile user may face. This tool is useful because you’ll know exactly what you need to fix in order to increase your Google search ranking.

Having a responsive website means that it will look as good on a smartphone as it does on a desktop computer. Google rankings aside, you should have the final say in how a page appears on a mobile platform. Owing to the huge number of mobile users today, it’s important that your brand makes a positive impression.

Sources

http://blog.hubspot.com/marketing/responsive-web-design

https://www.google.com/webmasters/tools/mobile-friendly/

http://www.smashingmagazine.com/2011/01/guidelines-for-responsive-web-design/

http://www.hongkiat.com/blog/designing-for-mobile-devices/

 

your website is your sales person

5 Reasons Your Website Is Your Best Salesperson

By | Client Services, Creative Services, Website Design and Development | No Comments

your website is your sales personOne of the biggest problems business owners and executives have during the web design process is thinking about their websites as websites. That might sound like a riddle, but it’s actually a reminder that your website has a more important job than simply sitting online and bringing in visitors – it should be a good sales tool, too.

 In fact, your website should be your company’s best sales performer. If you object to that statement, or doubt its accuracy, then consider these five reasons why your website has to do a good job of selling to be effective:

1. Your website is always selling. 

It’s unfortunate that you can’t have your company’s best salesperson in front of a prospect at the exact moment when they’re thinking about buying something from you. Your website is always open and available, though, 24 hours a day and 365 days a year. It doesn’t matter what the weather is doing, or if it’s a holiday… your website is always open for business.

2. Your website always delivers the right pitch.

The better a salesperson is, the more consistent they are going to be in explaining the benefits of your products or services to other people. Even the very best in the business aren’t perfect, though. Your website, on the other hand, can deliver a perfect pitch every single time (assuming you’ve got good copywriting and visuals to work with).

3. Your website can do things salespeople can’t.

It would be hard for a salesperson to move instantaneously into a multimedia pitch, provide references for every fact or study they use in the sales process, or gather together the latest testimonials from happy buyers in a few seconds. Your website can do all of these things for multiple prospects at once without breaking a sweat.

4. Your website can handle more prospects without asking for a raise.

Speaking of multiple prospects, one big problem with having a star salesperson is that there is only so much of his or her time and attention to go around. If they get overwhelmed because your marketing is successful, then you have to start recruiting and hiring all over again – a process that can be time-consuming and expensive. Your website actually gets more efficient as people use it more and more. It doesn’t cost you anything extra to have lots of visitors, but you get a lot more in return.

5. Your website is the perfect team player.

While live salespeople can (understandably) sometimes be a bit touchy about sharing leads and commissions, your website doesn’t have any hang-ups about being a team player. If you want it to finish a sale on its own, that’s fine; if you’d rather have your website spread information and gather leads before passing them on to a different member of your sales team, that’s fine, too.

 When it comes down to it, your website simply handles a number of different sales tasks that a real live person would struggle to. It’s always on, has more capabilities, and is more efficient. So, if your company’s website isn’t doing a great job of sales, now is the perfect time to ask yourself why.

web_gradeFree Website Audit

We will send you an In-Depth analysis of your website so you can learn how to improve your online visibility through SEO, Social Media, Usability and much more.

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ANALYSIS
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DEVELOPMENT
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MARKETING
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FUNCTIONALITY
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SPEED
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DESIGN

Or better yet, if you have a website project get in touch with us and let us start finding the answers you need.

Web Design mistakes your business could be making

By | Website Design and Development | No Comments
RI Web Design

Common Web Design Errors

Nowadays, websites represent hubs for businesses of all size and shapes. However as a small business, your web design can be a very important component of your marketing along with branding initiatives. A single flaw risk turning away a valuable possible client.

Although it’s crucial to make it simple for prospective customers to discover your company’s website, additionally you need to ensure you’re meeting their needs regarding the general user experience, content, and overall look. A poorly created website can cost you thousands of dollars upfront, but even more concerning is the losing of potential profit you may encounter from the poor design and functionality.

Your website development process is undoubtedly tedious, but keeping away from common Web design blunders can help your bottom line blossom in the end. Below are a few blunders you could be making:

You have disregarded your own market.

It’s simple to forget about your audience when you’re rushing to have your website prepared. However just before your web site can be effective, you should first very carefully study your customers within the particular market you’re attempting to reach. Utilize your research like a base for your Web design process.

If you are aiming to reach women from the twenty one to thirty age groups, look at younger looking color plans and images, and appeal to mobile website compatibility. As for a mature target market, concentrate on larger font sizes and simplifying the consumer experience to aid with quicker navigation. Many Web design inquiries tend to be easily clarified through target audience research.

Have you gone crazy with the design?

A fancy design is not a highly effective online marketing strategy for your website. Actually, over-designing your website — and finding yourself having a busy-looking product — will assure your potential customers devote hardly any time on it. Stay away from going crazy with your Web design elements and instead, concentrate on appealing to users. Of course, that can be done having a simplistically designed website! Help to make their time spent on your website as pleasant as you possibly can through simple navigation.

Your content is dull.

An appealing and successful website ought to contain the most current details about your products, services, and business as a whole. If your website is actually missing a fresh experience regarding content material, your customer may believe you’re not in business any longer–or even worse, you are certainly not innovative enough to get in front of the competitors.

For attractive information, make certain your responding to the needs of both your existing and prospective customers. Update often, in particular with business updates, news, and developments. For those who have a blog on your website, think about changing it one or more times a week to help you drive visitors to your website and boost your search engine optimization.

You chose to DO IT YOURSELF.

Web design is best left for the professionals. Although a DIY effort may appear important to allow for your small budget, you are most likely not going to do your small business justice online. Your web site could be the first chance most of your customers have to connect to your brand; delivering a DIY experience may turn these people away.

Your web site is deficient in mobile compatibility.

75% of mobile phone Internet users desire a mobile-friendly website, but ninety six percent say they have came across web sites that were definitely not designed for mobile devices. Do your research to determine the percent of your visitors presently using mobile devices gain access to your web site. If you have got a high amount, look at creating a separate mobile version of your website or an application. For a lower number, just be sure your web site is understandable on smartphones, but avoid buying a mobile version.

What Does Your Font/Logo Say About You? Is it Time for An Updated Logo?

By | Creative Services, Logo Developement, Uncategorized, Website Design and Development | No Comments

Great History of Typography

Here is a great info-graphic on typography. Fonts are an cornerstone of design. They come into play with logo design, print design, and many other media’s. There are over 90,000 typefaces available today. Read through and you can dive into the history of typography. What does your logo font say about your company? Do you know? Have you ever considered the message it is portraying to you potential customers? The font you use is important, if you want create a consistent brand message contact us today @ 781-510-1298 (Boston Area) or 401-339-4155 (Providence Area).

typographic_infographic

http://static.colourlovers.com/uploads/images/typographic_infographic.html

Making your Website Multilingual

By | Website Design and Development | No Comments

Building a Multi Language WebsiteWhen thinking about the structure and the audience your website will bring in it is becoming more and more important to ensure your website can be viewed and read by as many visitors as possible. When we speak with our clients about starting there web design we always bring up the ability to make there website translatable across numerous languages.

While some browsers such as Chrome, already have a built in translation feature, we cannot rely on the fact that everyone is using the Chrome browser. Fortunately, there are some great options for adding multilingual support your website. We’ve done a few so far and have used these two approaches.

Automatic Web Design Translation:

This option creates a universal translation of all elements across your website. Automatic translation can be beneficial if you are in a time crunch or just want to provide your visitors an easy way to view your content.

Pros: Inexpensive, and easy to use, with many languages supported.
Cons: Translations are not precise, and you must rely on third party service; it can slow things down a bit, and can break menus and layouts.

When should you use automatic translation?

If you have a target audience and it is primarily one language such as English, then automatic translation provides a quick and easy method to reach non-native speakers.

Chances are good that if a visitor is looking for information or services from your site and need a translation, they have used online translation services before. Supplying in-page translation services removes that extra step needed by the visitor and provides a better experience.

Manual translation of your Website:

Pros: Perfect translations and end-user experience.
Cons: Can be expensive and you need to decide which languages your website will provide.

When manual website translation is beneficial?

Manual translations are advantageous when your audience has more than one (but not too many) primary languages. In these situations, it is more considerable to maximize the quality of your audience versus maximizing its size. Most translation services charge by the word, but what you get in return is a near perfect translation.

Why good web design is so important for small business

By | Website Design and Development | No Comments

 Importance of Web Design for Rhode Island Small business’s

Rhode Island website design and developmentA precise web development strategy and a good web design is all that small businesses will need to promote their business, services and products. In this world of competition, large corporations spend millions of dollars every year for promotion. But this is not possible for small organizations as they do not have that much money, power and resources. The only option to promote their business is through the internet. In the global platform of internet, the small business can benefit from both SEO and SEM. However, for this, they must have a web development strategy along with a good web design.

In today’s every changing world, most small businesses heavily depend on Search Engine Optimization and Search Engine Marketing.  As they are more target specific, cost effective, more consistent and have a greater coverage, everyone is using the internet for promotion. In this process, the most important thing that adds the highest value in the branding and promotion is the website of the company. The website of a company actually works as the first point of contact for any organization by giving a first glimpse to the potential clients. Your website is your business ambassador which needs to be attractive and appealing to the visitors so that they get engaged in your site and also make a purchase decision.

Although, search engine optimization (SEO) and search engine marketing will involve a number of processes such as analytics, web hosting, email marketing etc, it will all lead to your website. Hence, you should focus on the website in the first place. It is not that difficult to make a website with a good design. A good website design should be simple and easy. If a website is too complicated, people will get lost in it and never come back to it. Therefore, you should make sure that you do not add any complicated things in the website. Also keep a close eye on the layout of the website. In addition, easy user experience is also vital for a website. So try to keep the website as tidy as possible.  Don’t try to include too many graphics, animation in the website. It’s the useful information and some picture that the people are looking for. So give them what they want and get benefited from them. Hundreds of small businesses have managed to make it big in the market with their website and you could be the next one in the list as well.

Lucky for you, there are different companies like Rhode Island Web Design who can help you in developing a great website. It is really important for you to get someone with years of experience and credibility to create a website which is creative and engaging. With a good website design all other things such as SEO, Google Analytics, Web Hosting will become easy for you. If you want, you can also take your website to the next level in the mobile platform. Come up with a mobile web design that people will be able to access with their mobile phone. So don’t waste any time look for Rhode Island Web Design in Google to find out the best help and expertise you can even get.

Responsive Web Design Infographic

Building a responsive website design

By | Website Design and Development | No Comments

Building a Responsive Website design: In today’s new age world as a business we cannot afford to limit our websites to computer screens alone. Not only are all computer screens various sizes but each user can adjust there own settings that can make your website look completly different that your initial intentions.

As technology advances more and more people view consumer websites on there mobile phones, tablet’s and e-readers. Building a dedicated website for each of these devices would not only be a cumbersome project but would also drive up the cost of your website development. Based on recent statistics, mobile Internet usage has been growing over the past few years and is expected to overtake computer Internet usage by next year!

The Solution – Responsive Website Design

Responsive website design is a way of building a site using a set of standards that adapt to the size of the screen the website is being viewed on.  What appears to be a full scale website on a desktop computer when viewed on a mobile device will display as if it was built specifically for that device by scaling down the page elements such as images, boxed areas, and menu’s while maintaing the text to a readable size on the mobile device. This process works the same way across all different types of devices no matter what the size of the screen.

Making sure to build your companies website with a responsive framework when you start your planning and developing of your new website will not only save you time and money, but will also ensure your site will be available to viewers for the future as well.

[image title=”Responsive Website design” align=”center” desc=”Info-graphic created by Dot Com Infoway” alt=”Building a responsive website design graphic”  lightbox=”true” height=”1531″]http://172.104.28.213creative.com/wp-content/uploads/2012/09/responsive-web-design-infographic-rhode-island.jpeg[/image]

 

The importance of a well designed logo for your business

By | Logo Developement, Website Design and Development | No Comments

Your business logo is your prime identity. This is what makes you connect with your loyal customers and gets you noticed. If you have a high-flying logo, people will easily notice you among the crowd of your competitors. This is why; it is really important for you to carefully plan your logo and branding design. If you have a meaningful and impactful logo, this will not only make your clients to locate you easily but also add more value to your branding as well.

Now let’s talk in detail about the role of your business logo in maximizing your profits. Your logo which is actually a sign or image resembles your presence in the market. If you have a logo that is popular to common people, they will be easily attracted to you and your products as well. Take the example of Proctor & Gamble who have a dominant logo and all the products bearing the logo of them is has more acceptability in the market. Therefore, if you have a creative and attractive logo, you will find that people will be more attracted to your products as well. In addition to that, your logo can also add more value to your branding as well. In fact, your logo is the most important thing in your brand development strategy where you try to make a perception among your customers. Take the example of any fortune 500 companies including Apple, Coke and so on. Now these organizations won’t even go for any large billboard or long advertisement. They just simply promote their products by showing their logo and the customers know that they are available there. You can also benefit from your logo, have a strong branding if you can manage to develop and promote your logo.

For a successful logo, you will need to make sure a number of things in the first place. The logo has to be unique and related to your business and products. You can be really creative and try some of the most gorgeous logos. However, if they are too complicated, not related to your business, people won’t be able to connect with you. Hence, it is important that you make sure your logo is connected with your business. You should make sure that your logo is distinctive so that people won’t get confused with the logo of your competitors.  This is why; it is always important that you ask for expertise from the professionals in the trade such as the Rhode Island Logo Design. These people understand how people think and perceive logos; have extensive market understanding and research capacity. Hence, they will be able to design the logo that will give you instant acceptability and image to your customers. Even if you already have a logo which is not working for your business, you can always make improvements in your logo as a new brand development strategy as well. Search for Rhode Island Logo Design in Google and you will find the best help you will need.