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Search Engine Optimization

Responsive Web Design

What is Responsive Web Design?

By | Client Services, Creative Services, Search Engine Optimization, Website Design and Development, Wordpress Development | No Comments

jbm_web_designResponsive web design means making a website look eye-popping on a desktop computer, and on a smartphone or tablet. For the most part this is easier said than done. A website looks different on a mobile device. That means that you, or your design firm, need to put a conscious effort into making a website responsive. It’s no longer enough to simply make a website look great on a computer.

For example, imagine that you have an article about the tourism industry in Rhode Island. Your website is probably going to include lots of pictures. These pictures may look excellent on a computer, and too small on a smartphone. To make a website responsive, a web design firm might take one large picture of Providence or Newport and replace it with two smaller ones. On a mobile screen these will stack on top of each other, creating a better user experience.

Why is it Important to Have a Responsive Website?

Having a responsive website is important because of how many people access the internet from a mobile device. In 2015, 1.9 billion people will use the internet on a smartphone or tablet. In fact, 25% of people worldwide will only access the internet from a mobile platform. That’s a huge share of internet users that you cannot afford to not cater to.

The problem with traditional web design is that 44% of people claim that navigating a site on a mobile device is difficult. If a smartphone user has a problem accessing a site they’re going to be less likely to return. This is especially true for potential customers who only use the internet from a smartphone or tablet.

Another reason it’s important to have a responsive website is that it will increase your search engine rating. Google and other search engines check websites to see if they are compatible with mobile platforms. If they are, they’re more likely to send traffic to your site. If you’re selling a product, mobile traffic can be lucrative, as 69% of tablet users report using their device to make a purchase in the last thirty days.

What Can You Do to Improve Your Website?

If you don’t have a website yet then you want to be sure to talk to your web designer about creating a responsive site. You should ask them about their experience with making responsive pages and about how they will make your site easy to use on a mobile platform. The firm you’re talking to should be able to confidently answer all your questions.

On the other hand, there are two easy ways you can improve your website if you already have one. The simplest way is to load your website on your phone and go through it page by page, creating a list of problems that you encounter. For example, some text may be too small to read, certain images might render poorly, or it may be difficult to click different links. Take that list of problems to your web designer and work through them.

Another way to improve your website is to analyze it using this tool from Google. It will assess your website and point out any potential problems that a mobile user may face. This tool is useful because you’ll know exactly what you need to fix in order to increase your Google search ranking.

Having a responsive website means that it will look as good on a smartphone as it does on a desktop computer. Google rankings aside, you should have the final say in how a page appears on a mobile platform. Owing to the huge number of mobile users today, it’s important that your brand makes a positive impression.

Sources

http://blog.hubspot.com/marketing/responsive-web-design

https://www.google.com/webmasters/tools/mobile-friendly/

http://www.smashingmagazine.com/2011/01/guidelines-for-responsive-web-design/

http://www.hongkiat.com/blog/designing-for-mobile-devices/

 

Understanding Local SEO for Business

By | Search Engine Optimization | No Comments

Local SEO for Businesses

RI SEO ServicesEvery business can agree that SEO is useful. In fact, every minor and major business with an online presence has incorporated SEO into their marketing strategy. As such, getting to the top of national search engine results has become a whole lot of competition. And it’s not all about the position, but about the traffic. You may be ranked #1 and get 100 views, or be ranked #7, and get your business 1000 views. Which is more important? The traffic, of course. In addition, you’ll want organic traffic that converts.

For small businesses operating around their vicinity, competing with global brands beats purpose. Look at it this way: When you compete for a keyword related to your products (like home furniture) on a national scale, you’re competing with every similar company in the country for traffic. In addition, you may be offering services only in a specific reason. As such, competing on a national scale expends a lot of time and resources. And these do not necessarily translate into revenue. Hence the need for local SEO.

Small Business SEO-How it Works

Local SEO is basically the process of optimizing a business for a specific geographic location; and a specific category or range of services being offered. It’s a strategy of highly targeting a specific niche. That way, not only are you getting loads of traffic, you’re getting useful traffic. The organic traffic to your site will convert to revenue.

Google and other search engines are quickly adapting to the trend. That’s why they’re collecting increased amount of information about the locations and search histories of their users. They are doing everything in their power to give the users local-specific results. Over 70% of Google search is in one way or another tied to a local-oriented search’. In addition, 46% of searchers use mobile technology for their searches, and majority of the mobile searches are local specific. This means that a small company can outrank one with national authority simply because of its proximity to the searcher.

One also needs to regularly monitor business analytics. This is in order to understand the tactics that are best suited for a particular niche. SERPs (Search Engine Result Pages) are checked out from time to time to keep a constant view on the changes, and to figure out the reason why they’ve happened. This may look daunting, and is why there are professional local SEO providers-to do the heavy lifting for your business.

Why Small Businesses need Local SEO

Small business SEO means that entrepreneur deal with less competition. When your site is optimized for local searches, you will be far more valuable to the smaller population. Getting more in tune with the local scene increases your local visibility. Frequent publishing of interesting and valuable content about your neighborhood, region or city makes you more noticeable to local news reporters and fellow entrepreneurs. Couple the online presence to a ground-level local exposure, and you’ll have a highly loyal market.

“What about cost?” you ask. Local SEO for small businesses is simpler and more cost friendly than most entrepreneurs think. For instance, one of the steps taken is listing on all free local directories such as Google Places, Yahoo Local, Google My Business, Yelp and Trip Advisor. Next is acquiring inbound links from local and community sites, and improving on your social media presence. Attending local events to get the community writing about your business attendance wouldn’t hurt either.

Remember: the greatest SEO results are seen when you think about your users. With superb and high quality content, you’ll get loyal customers both on and off-line.